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Konsumentenverhalten
Listening
31
listening
23
Communication
19
Internal communication
18
Interne Kommunikation
18
Beziehungsmarketing
17
Kommunikation
17
Relationship marketing
17
Social Web
17
Social web
17
Consumer behaviour
11
Emotion
9
Customer satisfaction
8
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Public relations
7
Social media
7
Öffentlichkeitsarbeit
7
Führungskräfte
6
Führungsstil
6
Leadership style
6
Managers
6
Salespeople
6
Service quality
6
Active listening
5
Corporate culture
5
Crisis management
5
Dienstleistungsqualität
5
Employee retention
5
Innovation
5
Krisenmanagement
5
Leadership
5
Marketing management
5
Marketingmanagement
5
Mitarbeiterbindung
5
Social listening
5
Verkaufspersonal
5
active listening
5
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11
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11
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11
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English
11
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Bellman, Steven
1
Berger, Jonah
1
Bilro, Ricardo Godinho
1
Brandt, David Randall
1
Brant, Ana
1
Bruwer, Johan
1
Chen, Ming
1
Chen, Yuxin
1
Cohen, Justin
1
D'Alessandro, Steven
1
Derbaix, Christian
1
Derbaix, Maud
1
Donohue, William A.
1
Faulkner, Margaret
1
Guerreiro, João Pedro Silva Martins
1
Hu, Ye
1
Hui, Sam
1
Koehl, Maryse
1
LaTour, Kathryn A.
1
Loureiro, Sandra Maria Correia
1
Mehmet, Mehmet Ibrahim
1
Michelon, Aaron
1
Mu, Jifeng
1
Packard, Grant
1
Pina, Lídia Silveira
1
Poujol, Juliet F.
1
Qi, Jiayin
1
Rita, Paulo
1
Sarmento, Eduardo Moraes
1
Tan, Yong
1
Tanner, John F.
1
Thomas, Ellen
1
Wang, Wenbo
1
Zhang, Qiang
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Cornell hospitality quarterly
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Perceived organizational
listening
effectiveness : a comparison of consumer intelligence provider and consumer intelligence user assessments
Brandt, David Randall
;
Donohue, William A.
- In:
International journal of business communication : IJBC …
61
(
2024
)
3
,
pp. 677-702
Persistent link: https://www.econbiz.de/10014635886
Saved in:
3
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
4
Social
listening
to create bespoke customer experiences : best practices for hospitality operators
LaTour, Kathryn A.
;
Brant, Ana
- In:
The Cornell hospitality quarterly
63
(
2022
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10013387198
Saved in:
5
More than words can say : a multimodal approach to understanding meaning and sentiment in social media
Mehmet, Mehmet Ibrahim
;
D'Alessandro, Steven
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1461-1493
Persistent link: https://www.econbiz.de/10013466538
Saved in:
6
How concrete language shapes customer satisfaction
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
Saved in:
7
Frontiers : in-consumption social
listening
with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
8
Intergenerational transmissions and sharing of musical taste practices
Derbaix, Christian
;
Derbaix, Maud
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1600-1623
Persistent link: https://www.econbiz.de/10012178652
Saved in:
9
Analysing consumer-brand engagement through appreciative
listening
on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Online group influence and digital product consumption
Mu, Jifeng
;
Thomas, Ellen
;
Qi, Jiayin
;
Tan, Yong
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 921-947
Persistent link: https://www.econbiz.de/10011924793
Saved in:
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