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Konsumentenverhalten
reward
108
Theorie
104
Theory
98
Crowdfunding
94
Consumer behaviour
88
Leistungsanreiz
85
Performance incentive
83
Reward
80
Leistungsmotivation
75
Work motivation
74
Beziehungsmarketing
68
Relationship marketing
67
Vergütungssystem
66
Compensation system
65
Experiment
55
Leistungsentgelt
52
Performance pay
52
Motivation
51
Business start-up
46
Human Resource Management
46
Kundenbindungsprogramm
46
Loyalty program
46
Personalmanagement
46
Unternehmensgründung
46
Job satisfaction
41
Arbeitszufriedenheit
40
Reward-based crowdfunding
39
Game theory
36
Spieltheorie
35
Innovation
31
reward-based crowdfunding
31
Punishment
30
Portfolio selection
27
Portfolio-Management
27
punishment
27
Customer satisfaction
26
Kundenzufriedenheit
26
Incentives
25
Führungsstil
24
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Undetermined
60
Free
10
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Article
86
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
85
Aufsatz in Zeitschrift
85
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Arbeitspapier
1
Aufsatz im Buch
1
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1
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Language
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English
89
Author
All
Mattila, Anna S.
5
Tanford, Sarah
5
Sun, Yacheng
4
Hwang, Yoo Hee
3
Tontini, Gerson
3
Baloglu, Seyhmus
2
Bijmolt, Tammo H. A.
2
Chun, So Yeon
2
Hwang, Eunmin
2
Kopalle, Praveen K.
2
Neslin, Scott A.
2
Raab, Carola
2
Rossi, Federico
2
Saprikis, Vaggelis
2
Sun, Baohong
2
Swaminathan, Vanitha
2
Wirtz, Jochen
2
Zhang, Dan
2
Acar, Oguz Ali
1
Aguirre, Elizabeth
1
Ahn, Hyun-soo
1
Ainslie, George
1
Albayrak, Tahir
1
Altini, Agapi
1
Andrade, Josmar
1
Arango, Carlos
1
Arbatskaya, Maria
1
Arshad, Sadia
1
Avlogiaris, Giorgos
1
Bagga, Charan K.
1
Banerjee, Shankhadeep
1
Beduschi, Eliane Fátima Strapazzon
1
Belli, Alex
1
Bendle, Neil T.
1
Benkenstein, Martin
1
Berezan, Orie
1
Bifkovics, Bettina
1
Block, Lauren
1
Bos, Ruud van den
1
Bose, Indranil
1
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Journal of business research : JBR
6
International journal of hospitality management
5
Asia Pacific journal of marketing and logistics
4
Journal of the Academy of Marketing Science
4
Journal of hospitality marketing & management
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
2
International journal of contemporary hospitality management
2
International journal of quality and service sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Marketing letters : a journal of research in marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Asia marketing journal
1
Benchmarking : an international journal
1
Cogent business & management
1
Economics / Discussion papers : the open-access, open-assessment e-journal
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of industrial organization
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
Italian journal of marketing : ITJM
1
Journal of Islamic marketing : JIMA
1
Journal of air transport management
1
Journal of banking & finance
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of electronic commerce research : JECR
1
Journal of financial services marketing
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
88
EconStor
1
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11
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
Saved in:
12
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
13
Gamification and consumer loyalty : the role of utilitarian and hedonic benefit
Shahid, Anam
;
Arshad, Sadia
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10012813524
Saved in:
14
Designing for loyalty programme effectiveness in the financial services industry
Fourie, Sonja
;
Goldman, Michael
;
McCall, Michael
- In:
Journal of financial services marketing
28
(
2023
)
3
,
pp. 502-525
Persistent link: https://www.econbiz.de/10014336232
Saved in:
15
Reward
me or charity : the impact of mobile e-commerce platforms' loyalty programme
reward
types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
16
Designing gamified interactions with self-service technology at restaurants
Lee, Wangoo
;
Lu, Lu
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014325583
Saved in:
17
Airline and hotel loyalty programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Su, Yu
;
Lee, Craig
;
Lovelock, Brent
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 653-677
Persistent link: https://www.econbiz.de/10014447621
Saved in:
18
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
19
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
20
Red matte and glossy blue : how color and reflectance drive consumer indulgence
Khalil, Shadab
;
Chatterjee, Pubali
;
Cheng, Julian Ming Sung
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 426-452
Persistent link: https://www.econbiz.de/10013502575
Saved in:
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