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~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Lieferantenmanagement
Marketingmanagement
Relationship marketing
Handelsmarke
145
Store brand
145
Brand management
64
Markenführung
64
Brand
46
Markenartikel
46
Deutschland
40
Germany
40
Theorie
36
Theory
36
Consumer behaviour
34
Konsumentenverhalten
34
Einzelhandel
29
Retail trade
29
Food retailing
24
Lebensmitteleinzelhandel
24
Brand image
16
Markenimage
16
Supplier relationship management
14
Food trade
11
Lebensmittelhandel
11
Marketing management
10
Preismanagement
10
Pricing strategy
10
Competition
9
Handelsmarketing
9
Retail marketing
9
Wettbewerb
9
Distribution channel
8
Vertriebsweg
8
Bewertung
7
Beziehungsmarketing
7
Evaluation
7
Einzelhandelspreis
6
Private label
6
Retail price
6
Consumer goods industry
5
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30
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Aufsatz im Buch
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134
Aufsatz in Zeitschrift
134
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30
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17
Thesis
15
Aufsatzsammlung
11
Graue Literatur
11
Non-commercial literature
11
Collection of articles of several authors
8
Sammelwerk
8
Conference paper
6
Konferenzbeitrag
6
Case study
5
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5
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4
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4
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2
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2
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2
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1
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1
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1
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1
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1
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1
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15
German
14
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1
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Olbrich, Rainer
5
Braun, Daniela
3
Buhr, Carl-Christian
2
Miskell, Peter
2
Ahlert, Dieter
1
Cotterill, Ronald W.
1
Esteban-Millat, Irene
1
Fudurić, Morana
1
Gendel-Guterman, Hanna
1
Genel, Zeynep
1
Girard, Tulay
1
Gräfe, Gernot
1
Gröppel-Klein, Andrea
1
Gázquez-Abad, Juan Carlos
1
Hanf, Jon
1
Hellmann, Kai-Uwe
1
Henson, Spencer
1
Hilt, Constantin
1
Horvat, Sandra
1
Jain, Subhash C.
1
Kaswengi, Joseph
1
Konert, Franz-Josef
1
Krebs, Alexander
1
Königstorfer, Jörg
1
Köster, Lars
1
Levy, Shalom
1
Lim, Chae Un
1
Martinelli, Elisa
1
Martínez-López, Francisco J.
1
Northen, James
1
Okan, Elif Yolbulan
1
Pinar, Musa
1
Rese, Mario
1
Rose, Peter M.
1
Rubio Benito, Natalia
1
Ruiz-Real, José Luis
1
Salman, Gulberk Gultekin
1
Spiller, Achim
1
Tandon, Nidhi
1
Tucker, Lewis R.
1
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Improving marketing strategies for private label products
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Trademarks, brands, and competitiveness
2
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Economies et sociétés ; 49,3
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Handbook of research on retailer-consumer relationship development
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing in kleinen und mittleren Unternehmen
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Neue Ansätze in Markenforschung und Markenführung
1
Perspektiven der europäischen Agrar- und Ernährungswirtschaft nach der Osterweiterung der Europäischen Union : 42. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 02. Oktober 2002
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
Virtuelle Organisation und Neue Medien 2006 : Workshop GeNeMe 2006 Gemeinschaften in Neuen Medien ; TU Dresden, 28./29.09.2006
1
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ECONIS (ZBW)
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1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep
- In:
Improving marketing strategies for private label products
,
(pp. 39-60)
.
2020
Persistent link: https://www.econbiz.de/10012125516
Saved in:
3
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
4
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
5
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
6
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
7
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
8
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
9
Les effets à long terme du marketing mix sur les ventes des MDD de terroir
Kaswengi, Joseph
-
2015
Persistent link: https://www.econbiz.de/10010527209
Saved in:
10
Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer
Martinelli, Elisa
;
Vergura, Donata Tania
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 86-106)
.
2014
Persistent link: https://www.econbiz.de/10010379352
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