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~subject:"Local brands"
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Local brands
Brand management
18
Markenführung
18
Consumer behaviour
17
Konsumentenverhalten
17
Brand
16
Markenartikel
16
Brand image
13
Markenimage
13
local brands
11
International marketing
9
Internationales Marketing
9
global brands
6
Beziehungsmarketing
3
Designation of origin
3
Emerging economies
3
Global brands
3
Herkunftsbezeichnung
3
Multinationales Unternehmen
3
Relationship marketing
3
Schwellenländer
3
Transnational corporation
3
Consumer based brand equity
2
Country of origin
2
Foreign brands
2
Global and local brands
2
Globalisierung
2
Globalization
2
Indonesia
2
Indonesien
2
Rules of origin
2
Status seeking motivation
2
Ursprungsregeln
2
ethnocentrism
2
telecommunication
2
Air pollution
1
Animosity
1
Armutsbekämpfung
1
Auslandsaufenthalt
1
B-to-B-Marketing
1
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Heinberg, Martin
2
Abadi, Sarah
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Battaglia, Daniel
1
Borchardt, Miriam
1
Brecic, Ruzica
1
Brown, Brian P.
1
Cai, Bofeng
1
Chen, Shuo
1
Davvetas, Vasileios
1
Diamantopoulos, Adamantios
1
Halkias, Georgios
1
Hoskins, Jake David
1
Li, Yang
1
Meng, Meijun
1
Miocevic, Dario
1
Mohan, Mayoor
1
Ozkaya, H. Erkan
1
Pereira, Giancarlo Medeiros
1
Reolon, Diego
1
Schoefer, Klaus
1
Sichtmann, Christina
1
Taube, Markus
1
Tjiptono, Fandy
1
Viegas, Claudia
1
Wang, Yong
1
Xavier, Yuri
1
Yang, Dandan
1
Zdravkovic, Srdan
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Zhou, Qingjie
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Asia Pacific journal of marketing and logistics
2
The journal of product & brand management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of business research : JBR
1
Journal of small business strategy
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
9
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9
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1
How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong
;
Meng, Meijun
;
Li, Yang
;
Zhou, Qingjie
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
Saved in:
2
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
3
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
4
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
5
Providing goods to the base of the pyramid : opportunities for micro, small and medium-sized local producers
Borchardt, Miriam
;
Pereira, Giancarlo Medeiros
;
Viegas, …
- In:
Journal of small business strategy
28
(
2018
)
2
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011895304
Saved in:
6
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
7
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
8
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
9
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
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