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~subject:"Loyalty programs"
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Search: subject:"Coupons"
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Loyalty programs
Kundenbindungsprogramm
879
Loyalty program
879
Beziehungsmarketing
462
Relationship marketing
458
Consumer behaviour
431
Konsumentenverhalten
421
Einzelhandel
136
Retail trade
135
Rabatt
96
Rebate
92
Theorie
89
Theory
88
Customer satisfaction
87
Kundenzufriedenheit
87
Sales promotion
85
Verkaufsförderung
83
Deutschland
80
Germany
76
USA
72
United States
71
Kundenbindung
62
Marketing management
56
Marketingmanagement
56
Pricing strategy
56
Preismanagement
55
Service quality
44
Dienstleistungsqualität
43
coupons
39
Hotel industry
38
Hotellerie
38
Customer retention
37
Internet marketing
36
Online-Marketing
36
Online retailing
35
Online-Handel
35
Coupons
33
Mobile Business
32
Mobile business
32
Mobile communications
31
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44
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Article
54
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1
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English
54
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All
Bazargan, Amirhossein
3
Karray, Salma
3
Söderlund, Magnus
3
Zolfaghari, Saeed
3
Bijmolt, Tammo H. A.
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Colliander, Jonas
2
Danaher, Peter J.
2
Danaher, Tracey S.
2
Dorotic, Matilda
2
Groza, Mark D.
2
Kang, Jun
2
Noble, Stephanie M.
2
Pontes, Nicolas
2
Sajtos, Laszlo
2
Stourm, Valeria
2
Agarwal, Reeti
1
Ahmed, Zafar U.
1
Alejandro, Thomas Brashear
1
Alharthi, Amal
1
Artal Tur, Andrés
1
Ashley, Christy
1
Banik, Shanta
1
Basso, Leonardo J.
1
Beatson, Amanda
1
Beck, Jonathan M.
1
Becker, Keith
1
Belli, Alex
1
Berezan, Orie
1
Bies, Suzanne M. T. A.
1
Bing, Mark N.
1
Bojei, Jamil
1
Bowman, Douglas
1
Brashear-Alejandro, Thomas
1
Bravo-Olavarria, Renzo
1
Bronnenberg, Bart J.
1
Bruneau, Virginie
1
Carrillat, François A.
1
Chan, Haksin
1
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Journal of business research : JBR
10
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Journal of retailing
2
The journal of consumer marketing
2
Business horizons
1
Computational management science
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of production economics
1
International journal of retail & distribution management
1
Journal of economic behavior & organization : JEBO
1
Journal of global marketing
1
Journal of revenue and pricing management
1
Journal of transnational management : the official journal of the International Management Development Association
1
Management research review
1
Quantitative marketing and economics : QME
1
Service business
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
54
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1
Comparing the effectiveness of rewards and individually targeted
coupons
in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
2
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
3
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
4
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
5
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
6
Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Agarwal, Reeti
;
Mehrotra, Ankit
;
Misra, Dheeraj
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209461
Saved in:
7
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
8
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
9
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
10
Surveillance capitalism in the middle east retail sector
Alharthi, Amal
;
Cortese, Corinne
;
Moerman, Lee
;
Tanima, …
- In:
Critical perspectives on accounting : an international …
87
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013549913
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