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~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Markenartikel
Marketing management
Online-Marketing
Advertising planning
207
Werbeplanung
207
Marketingmanagement
37
Advertising effects
33
Internet marketing
33
Werbewirkung
33
Deutschland
32
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25
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21
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Brand management
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Brand
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Consumer behaviour
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10
Marketing
8
Social Web
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Social web
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King, Stephen
8
Bocci, Elena
2
De Rosa, Annamaria Silvana
2
Topsümer, Füsun
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Yarkin, Dincer
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Leitfaden Online-Marketing ; [Bd. 1]
13
A master class in brand planning : the timeless works of Stephen King
10
Handbook of research on effective advertising strategies in the social media age
6
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Measuring and managing brands
2
The evolution of brands : from signals of quality to storehouses of trust
2
Advertising, promotion, and new media
1
Branding and sustainable competitive advantage : building virtual presence
1
Breaking new ground in theory and practice
1
Case study and review
1
Cases on strategic social media utilization in the nonprofit sector
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
E-marketing ; Vol. 3
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Handbook of Islamic marketing
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of research on international advertising
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Multi-Channel-Marketing
1
Handbuch der Marktforschung
1
Instrumente zur Gestaltung von After Sales Services
1
Integrated brand marketing and measuring returns
1
International marketing ; Vol. 2
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Kellogg on marketing
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Marketing performativity : theories, practices and devices
1
Marketing-mix strategies - product strategy and promotion strategy
1
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
New state of MCDM in the 21st century : selected papers of the 20th International Conference on Multiple Criteria Decision Making 2009
1
PR-Kampagnen
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
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ECONIS (ZBW)
74
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1
Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
Saved in:
2
"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
Saved in:
3
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
4
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
5
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
6
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
7
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
8
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
9
Managing the power of curiosity for effective web advertising strategies
Menon, Satya
;
Soman, Dilip
- In:
Advertising, promotion, and new media
,
(pp. 175-197)
.
2015
Persistent link: https://www.econbiz.de/10011708672
Saved in:
10
Gewinnsteigerung und Forecasting durch Kampagnenoptimierung im Direktmarketing
Reinnarth, Jörg
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 283-299)
.
2015
Persistent link: https://www.econbiz.de/10010488959
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