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~subject:"Markenartikel"
~subject:"Post-merger integration"
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Markenartikel
Post-merger integration
Western
139
Westlich
115
China
53
Multinationales Unternehmen
42
Transnational corporation
42
Emerging economies
11
Schwellenländer
11
Cross-cultural management
10
Interkulturelles Management
10
International marketing
10
Internationales Marketing
10
Ausländische Tochtergesellschaft
9
Foreign subsidiary
9
Human Resource Management
9
India
9
Indien
9
International market entry
9
Internationaler Markteintritt
9
Personalmanagement
9
Auslandsaufenthalt
8
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8
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8
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8
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7
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7
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7
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7
Führungskräfteentwicklung
7
Führungsstil
7
Highly skilled workers
7
Hochqualifizierte Arbeitskräfte
7
Kulturelle Identität
7
Leadership development
7
Leadership style
7
Managers
7
Unternehmen
7
Consumer behaviour
6
Enterprise
6
Knowledge transfer
6
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Article
13
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11
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11
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2
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2
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2
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2
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English
9
German
4
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Froese, Fabian Jintae
2
Strebinger, Andreas
2
Bogaert, Julie
1
Budden, George
1
Chong, Li Choy
1
Clark, Ed
1
Dong, Lily
1
Eng, Teck Yong
1
Geppert, Mike
1
Grønhaug, Kjell
1
Heere, Bob
1
Herbes, Carsten
1
Kim, Chiyoung
1
Kniazeva, Maria
1
Lupina-Wegener, Anna
1
Pak, Yong Suhk
1
Supphellen, Magne
1
Tian, Kelly
1
Vaubel, Dirk
1
Wang, Wei
1
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Mergers and acquisitions : M & A ; review ; Beteiligungen, Allianzen, Restrukturierungen, Divestments
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Cross-cultural and critical perspectives on brands
1
Global business and organizational excellence : a review of research & best practices
1
Handbook of contemporary marketing in China : theories and practices
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of management studies : JMS
1
Journal of organizational change management
1
Journal of world business : JWB
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
13
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1
Human resource integration in subsidiary mergers and acquisitions : evidence from Poland
Lupina-Wegener, Anna
- In:
Journal of organizational change management
26
(
2013
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10009739349
Saved in:
2
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
3
Subsidiary integration as identity construction and institution building : a political sensemaking approach
Clark, Ed
;
Geppert, Mike
- In:
Journal of management studies : JMS
48
(
2011
)
2
,
pp. 395-416
Persistent link: https://www.econbiz.de/10008933497
Saved in:
4
A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
Saved in:
5
Neu-ORIENTierung, Teil 1 : was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003981918
Saved in:
6
Psychological and cultural insights into consumption of luxury Western brands in India
Eng, Teck Yong
;
Bogaert, Julie
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 55-75
Persistent link: https://www.econbiz.de/10003965737
Saved in:
7
Success and failure in managing foreign acquisitions in South Korea and Japan : lessons from Renault, General Motors, and DaimlerChrysler
Froese, Fabian Jintae
- In:
Global business and organizational excellence : a …
30
(
2010/11
)
1
,
pp. 50-59
Persistent link: https://www.econbiz.de/10008736089
Saved in:
8
Neu-ORIENTierung, Teil 2: was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 60-63
Persistent link: https://www.econbiz.de/10008658459
Saved in:
9
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
10
The use of Western brands in asserting Chinese national identity
Dong, Lily
;
Tian, Kelly
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 504-523
Persistent link: https://www.econbiz.de/10003895848
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