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~subject:"Markenführung"
~type:"article"
~type_genre:"Fallstudie"
~type_genre:"Reprint"
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Markenführung
Welt
449
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449
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251
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121
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121
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120
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1
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Corporate brand and corporate reputation
2
Journal of marketing management : MM
2
Brand management ; Vol. 2
1
Brand management ; Vol. 4
1
Brands : interdisciplinary perspectives
1
Cases on branding strategies and product development : successes and pitfalls
1
Cross-cultural and critical perspectives on brands
1
Culture and creativity as location factors - looking beyond metropolitan areas
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European journal of marketing : EJM
1
International journal of sports marketing & sponsorship
1
International marketing ; Vol. 2
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Marketing theory
1
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
1
Review of agricultural economics : RAE
1
Services marketing cases in emerging markets : an asian perspective
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Swarm Branding : Markenführung im Zeitalter von Web 2.0
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
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ECONIS (ZBW)
29
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1
Consuming the "
world
" : reflexivity, aesthetics, and authenticity at Disney
World
's EPCOT Center
Houston, H. Rika
;
Meamber, Laurie A.
- In:
Brands : interdisciplinary perspectives
,
(pp. 325-341)
.
2015
Persistent link: https://www.econbiz.de/10010478954
Saved in:
2
Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie
;
Wos, Anna
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 27-34)
.
2017
Persistent link: https://www.econbiz.de/10011537858
Saved in:
3
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
4
FIFA
World
Cup brand elements and local inspirations
Weszka, Pawel
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009373419
Saved in:
5
Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
-
2010
Persistent link: https://www.econbiz.de/10003922859
Saved in:
6
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
7
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
Saved in:
8
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
9
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
10
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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