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~subject:"Markenführung"
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Search: subject_exact:"Gemeinschaftspraxis"
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Markenführung
Physicians
3,919
Ärzte
3,919
Health care
801
Gesundheitsversorgung
799
Krankenhaus
646
USA
638
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628
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623
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538
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514
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Theory
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Pharmaceuticals
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330
Health care costs
330
Haftung
310
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307
Arzt
274
Arzthonorar
265
Physician fees
265
Gesetzliche Krankenversicherung
208
Dienstleistungsqualität
207
Service quality
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Public health insurance
196
Gesundheitsökonomik
183
Health economics
183
Incentives
173
Anreiz
172
Krankenversicherung
157
Health insurance
156
Estimation
152
Schätzung
152
Großbritannien
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Agrahari, Suraj
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1
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1
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1
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1
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1
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1
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
3
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of pharmaceutical and healthcare marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Review of industrial organization : RIO
1
Services marketing quarterly
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
12
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1
Launching a new brand in the multi-brand portfolio : real world observational study evaluating mediating role of detailing priority and detailing time on physicians' prescription b...
Kulkarni, Girish Ramesh
;
Agrahari, Suraj
;
Sen, Sankar
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 288-310
Persistent link: https://www.econbiz.de/10014336963
Saved in:
2
Physicians' brand personality : building brand personality scale
Shafiee, Reza
;
Ansari, Fahimeh
;
Mahjob, Hossein
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012801855
Saved in:
3
Unveiling physicians' personal branding strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Saved in:
4
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
5
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
6
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
7
Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
8
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
9
Verbesserung des Stellenwertes der Marke Krankenhaus
Hahne, Karin
;
Bechtler, Oliver
- In:
Die Klinik als Marke : Markenkommunikation und …
,
(pp. 127-141)
.
2013
Persistent link: https://www.econbiz.de/10009669495
Saved in:
10
The prescribing physician’s influence on consumer choice between medically equivalent pharmaceuticals
Granlund, David
;
Rudholm, Niklas
- In:
Review of industrial organization : RIO
41
(
2012
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009688210
Saved in:
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