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~subject:"Markenimage"
~subject:"Product design"
~subject:"Store design"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbemusik"
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Markenimage
Product design
Store design
Wahrnehmung
Advertising music
117
Werbemusik
117
Brand management
44
Markenführung
44
Consumer behaviour
35
Konsumentenverhalten
35
Werbewirkung
33
Advertising effects
32
Musik
19
Music
18
Brand image
16
Music industry
15
Musikwirtschaft
15
Werbung
14
Advertising
13
Akustische Markenführung
12
Deutschland
12
Germany
12
Einzelhandel
7
Emotion
7
Brand
6
Europa
6
Europe
6
Hörfunkwerbung
6
Markenartikel
6
Perception
6
Radio advertising
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Internet marketing
5
Ladengestaltung
5
Online-Marketing
5
Retail trade
5
Television advertising
5
USA
5
United States
5
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18
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4
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2
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2
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Salzmann, Ralph
2
Anglada-Tort, Manuel
1
Areni, Charles Scott
1
Athaide, Gerard A.
1
Aurand, Timothy W.
1
Baker, David John
1
Ballhausen, Marcus
1
Bonnin, Gaël
1
Boumendil, Michaël
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Egermann, Hauke
1
Goudey, Alain
1
Gustafsson, Clara
1
Götz, Stephanie
1
Haws, Kelly L.
1
Heller, Milo
1
Herrmann, Andreas
1
Herzog, Martin
1
Hong, You Jeong
1
Hou, Jianrong
1
Jarre, Jean-Michel
1
Kastner, Sonja
1
Kellaris, James J.
1
Klink, Richard R.
1
Knoferle, Klemens M.
1
Knöferle, Klemens Michael
1
Kouril, Michal
1
Krishnan, Vijaykumar
1
Krugmann, Dennis
1
Labrecque, Lauren I.
1
Landwehr, Jan Rüdiger
1
Lee, Kyogu
1
Lepa, Steffen
1
Lowe, Michael L.
1
Lévy, Maurice
1
Machleit, Karen A.
1
Melzner, Johann
1
Miller, Rohan
1
Monin Techawachirakul
1
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of management analytics
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
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ECONIS (ZBW)
28
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
7
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
8
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
9
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
10
Design musical et stratégie de marque : quand une identité sonore fait la différence!
Boumendil, Michaël
-
2017
Persistent link: https://www.econbiz.de/10011698094
Saved in:
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