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Search: person:"Martin, Brett A. S."
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Markenimage
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Martin, Brett A. S.
5
Martin, Brett
3
Jin, Hyun Seung
2
Gnoth, Juergen
1
Kerr, Gayle
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Lacey, Charlotte
1
Lee, Michael Shyue Wai
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Nguyen, Han
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ECONIS (ZBW)
8
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1
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
2
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
3
You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
Saved in:
4
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
5
Effects of personification and anthropomorphic tendency on destination attitude and travel intentions
Letheren, Kate
;
Martin, Brett A. S.
;
Jin, Hyun Seung
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011734070
Saved in:
6
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.
;
Strong, Carolyn A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
Saved in:
7
Counting negative country of origin effects using imagery processing
Martin, Brett A. S.
;
Lee, Michael Shyue Wai
;
Lacey, …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009124712
Saved in:
8
Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.
;
Gnoth, Juergen
;
Strong, Carolyn
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
Saved in:
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