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Markenimage
Consumer behaviour
29
Konsumentenverhalten
29
self-expression
27
Self-expression
19
Brand image
13
Brand management
13
Markenführung
13
Personality psychology
11
Persönlichkeitspsychologie
11
Brand
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Viral marketing
6
Virales Marketing
6
Emotion
4
Entrepreneurship
4
Entrepreneurship approach
4
Motivation
4
children in armed conflicts
4
right of self-expression
4
right to care and protection
4
transitional justice
4
Business start-up
3
Frauen
3
Luxury goods
3
Luxusgüter
3
Social network
3
Soziales Netzwerk
3
Unternehmensgründung
3
Women
3
identity
3
juvenile justice
3
self-expression values
3
Altruism
2
Altruismus
2
Arab countries
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English
13
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Alserhan, Baker Ahmad
1
Alserhan, Omar Ahmad
1
Björk, Peter
1
Breberina, Jovica
1
Byun, Kyung-Ah
1
Cadogan, John W.
1
Cheng, Li Keng
1
Christofi, Michael
1
Dayan, Mumin
1
Dewsnap, Belinda
1
Dou, Wenyu
1
Halkias, Daphne
1
Hollenbeck, Candice R.
1
Huang, Hsien-Long
1
Hung, Hsiu-Yu
1
Jauffret, Marie-Nathalie
1
Jiang, Lan
1
Jones, Robert Paul
1
Kauppinen-Räisänen, Hannele
1
Lai, Ching-Chi
1
Liang, Liang
1
Lönnström, Alexandra
1
Michaelidou, Nina
1
Patrick, Vanessa M.
1
Qazi, Matin
1
Rosendo-Rios, Veronica
1
Rozenkrants, Bella
1
Sengupta, Jaideep
1
Shen, Hao
1
Shiv, Baba
1
Shobeiri, Saeed
1
Shukla, Paurav
1
Trudeau H., Sabrina
1
Wheeler, S. Christian
1
Wood Boulanouar, Aisha
1
Wooldridge, Barbara Ross
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Zhu, Dandan
1
Zhu, Jiang
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Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal for international business and entrepreneurship development
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of retailing and consumer services
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
13
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1
Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan
;
Michaelidou, Nina
;
Dewsnap, Belinda
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 143-216
Persistent link: https://www.econbiz.de/10014466298
Saved in:
2
When endorsers behave badly : consumer
self-expression
and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Continuance intention in running apps : the moderating effect of relationship norms
Cheng, Li Keng
;
Huang, Hsien-Long
;
Lai, Ching-Chi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 132-154
Persistent link: https://www.econbiz.de/10012797845
Saved in:
4
Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang
;
Jiang, Lan
;
Dou, Wenyu
;
Liang, Liang
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
Saved in:
5
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
Kauppinen-Räisänen, Hannele
;
Björk, Peter
; …
- In:
Journal of business research : JBR
84
(
2018
),
pp. 72-81
Persistent link: https://www.econbiz.de/10011802742
Saved in:
6
It is not always about brand : design-driven consumers and their
self-expression
Byun, Kyung-Ah
;
Jones, Robert Paul
;
Wooldridge, Barbara Ross
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 296-303
Persistent link: https://www.econbiz.de/10011883217
Saved in:
7
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
8
Self-expression
cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
9
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
10
The relative impacts of experiential and transformational benefits on consumer-brand relationship
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011587860
Saved in:
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