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Search: subject:"advertising media"
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Markenimage
Werbeträger
410
Advertising media
390
Advertising
125
Werbung
118
Werbewirkung
112
Advertising effects
106
Werbeplanung
88
Advertising planning
84
Deutschland
72
Germany
59
Internet marketing
55
Online-Marketing
52
Consumer behaviour
49
Konsumentenverhalten
46
Marketingmanagement
42
Marketing management
41
Communication media
40
Kommunikationsmedien
40
Brand management
39
USA
39
United States
39
Theorie
36
Theory
35
Media industries
33
Mediensektor
33
Markenführung
31
Marketing
28
Media usage
27
Mediennutzung
27
Zielgruppe
23
Internet
22
Target group
22
Computerspiel
19
Celebrity endorsement
18
Celebrity-Werbung
18
Mediaplanung
17
Video game
15
Advertising industry
14
Psychology of advertising
14
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1
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1
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Graue Literatur
1
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English
12
German
2
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Klucharev, Vasily
3
Rijpkema, Mark
3
Smit, Gitty
3
Stallen, Mirre
3
Huber, Frank
2
Meyer, Frederik
2
Smidts, Ale
2
Aagerup, Ulf
1
Brasel, S. Adam
1
Burton, Scot
1
Cuneen, Jacquelyn
1
Cunningham, George B.
1
Dahlén, Micael
1
Fernández, Guillén
1
Fink, Janet S.
1
Folse, Judith Anne Garretson
1
Friberg, Lars
1
Gips, James
1
Hsu, Pi-fang
1
Huang, Hazel H.
1
Kouki-Block, Monia
1
Lazarevic, Violet
1
Mitchell, Vincent-Wayne
1
Netemeyer, Richard G.
1
Nilsson, Erik
1
Parker, Heidi M.
1
Rosenaum-Elliott, Richard
1
Smidts, A.
1
Su, Yu-hsun
1
Wellbrock, Christian M.
1
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Journal of advertising : official publication of the American Academy of Advertising
2
ERIM report series research in management
1
Gabler Edition Wissenschaft
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of international marketing and marketing research
1
Journal of media business studies
1
Psychology & marketing
1
Sport management review
1
SpringerLink / Bücher
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
14
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1
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
2
Celebrities and Shoes on the Female Brain : The Neural Correlates of Product Evaluation in the Context of Fame
Stallen, Mirre
-
2011
Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...
Persistent link: https://www.econbiz.de/10013134407
Saved in:
3
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
4
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
5
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
6
Female athlete endorsers : determinants of effectiveness
Fink, Janet S.
;
Parker, Heidi M.
;
Cunningham, George B.
; …
- In:
Sport management review
15
(
2012
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10009517341
Saved in:
7
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
8
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf
- In:
Journal of fashion marketing and management
15
(
2011
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
Saved in:
9
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
10
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
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