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Search: subject:"brand values"
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Markenimage
Brand management
16
Markenführung
16
Brand image
11
brand values
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand values
8
Brand
5
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5
Alignment
3
Brand Values
3
Brand management system
3
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3
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3
Identity and brand values
3
Implementation
3
Luxury goods
3
Luxusgüter
3
Russia
3
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Einzelhandel
2
Fashion
2
IKEA
2
Mode
2
Retail trade
2
Social values
2
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2
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2
Adidas
1
Advertising effects
1
B-to-B-Marketing
1
Bekleidungsindustrie
1
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1
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1
Behre, Barbara
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Fleck, Nathalie
1
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1
Hart, David
1
He, Jiaxun
1
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1
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1
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1
Hubert, Benoit
1
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1
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1
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1
Michel, Géraldine
1
Nuttapol Assarut
1
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1
Pruyn, Ad
1
Reijonen, Helen
1
Rompay, Thomas J. L. van
1
Shelepova, Е. V.
1
Srisomthavil, Natee
1
Torelli, Carlos J.
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Tuominen, Sasu
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V. I., Samofalov
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The journal of brand management : an international journal
4
Business history
1
European research studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
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Market : review for marketing theory and practice
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ECONIS (ZBW)
11
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1
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
2
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
3
Self-
brand
values
congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
4
Identifying branding features of products for children
Shelepova, Е. V.
;
V. I., Samofalov
- In:
European research studies
21
(
2018
)
2
,
pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
Saved in:
5
Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas
;
Doherty, Anne Marie
- In:
Business history
63
(
2021
)
7
,
pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
Saved in:
6
Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
Saved in:
7
Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.
;
Veen, Gerrita van der
;
Rompay, Thomas …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
Saved in:
8
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
9
Influence of interfirm
brand
values
congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
10
The impact of perceived counterfeit luxury brand proliferation on luxury
brand
values
and patronage intention
Srisomthavil, Natee
;
Nuttapol Assarut
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
Saved in:
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