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Search: subject:"consumer socialization"
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Markenimage
Consumer behaviour
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Consumer socialization
45
Children
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26
Jugendliche
22
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22
consumer socialization
17
Familie
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Werbewirkung
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Online-Marketing
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Brand image
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Brand management
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Markenführung
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Parents
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Eltern
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Consumer skills
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Markenartikel
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Mediennutzung
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Socialization
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Sozialisation
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Viral marketing
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Virales Marketing
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Environmental consciousness
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Aitken, Robert
1
Aytimur, Hilal
1
Borzekowski, Dina
1
Buijzen, Moniek
1
Damay, Coralie
1
Ezan, Pascale
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
Gollety, Mathilde
1
Gónzalez-Cavazos, Beatriz
1
Hemar-Nicolas, Valérie
1
Li, Shu
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Ponnam, Abhilash
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Reijmersdal, Eva A. van
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Robertson, Kirsten
1
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1
Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
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Sigirci, Ozge
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Sotelo-Duarte, Manuel
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Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
1
International journal of market research
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
7
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Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Sotelo-Duarte, Manuel
;
Gónzalez-Cavazos, Beatriz
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10014302690
Saved in:
2
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
3
When does product brand matter to children?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
4
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
5
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Ponnam, Abhilash
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
Saved in:
6
"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
7
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
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