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Search: subject:"media planning"
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Markenimage
Advertising media
353
Werbeträger
353
Werbung
103
Werbewirkung
102
Advertising effects
101
Advertising
96
Werbeplanung
84
Advertising planning
82
Deutschland
56
Germany
54
Internet marketing
46
Online-Marketing
46
Consumer behaviour
41
Konsumentenverhalten
41
Communication media
40
Kommunikationsmedien
40
Marketingmanagement
40
Marketing management
38
USA
38
United States
38
Media industries
33
Mediensektor
33
Theorie
32
Theory
32
Brand management
31
Markenführung
31
Marketing
26
Media usage
25
Mediennutzung
25
Zielgruppe
21
Target group
20
Celebrity endorsement
18
Celebrity-Werbung
18
media planning
16
Computerspiel
15
Video game
15
Advertising industry
14
Werbewirtschaft
14
Mediaplanung
13
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1
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English
12
German
2
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Klucharev, Vasily
3
Rijpkema, Mark
3
Smit, Gitty
3
Stallen, Mirre
3
Huber, Frank
2
Meyer, Frederik
2
Smidts, Ale
2
Aagerup, Ulf
1
Brasel, S. Adam
1
Burton, Scot
1
Cuneen, Jacquelyn
1
Cunningham, George B.
1
Dahlén, Micael
1
Fernández, Guillén
1
Fink, Janet S.
1
Folse, Judith Anne Garretson
1
Friberg, Lars
1
Gips, James
1
Hsu, Pi-fang
1
Huang, Hazel H.
1
Kouki-Block, Monia
1
Lazarevic, Violet
1
Mitchell, Vincent-Wayne
1
Netemeyer, Richard G.
1
Nilsson, Erik
1
Parker, Heidi M.
1
Rosenaum-Elliott, Richard
1
Smidts, A.
1
Su, Yu-hsun
1
Wellbrock, Christian M.
1
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Journal of advertising : official publication of the American Academy of Advertising
2
ERIM report series research in management
1
Gabler Edition Wissenschaft
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of international marketing and marketing research
1
Journal of media business studies
1
Psychology & marketing
1
Sport management review
1
SpringerLink / Bücher
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
14
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1
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
2
Celebrities and Shoes on the Female Brain : The Neural Correlates of Product Evaluation in the Context of Fame
Stallen, Mirre
-
2011
Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...
Persistent link: https://www.econbiz.de/10013134407
Saved in:
3
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
4
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
5
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
6
Female athlete endorsers : determinants of effectiveness
Fink, Janet S.
;
Parker, Heidi M.
;
Cunningham, George B.
; …
- In:
Sport management review
15
(
2012
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10009517341
Saved in:
7
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
8
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf
- In:
Journal of fashion marketing and management
15
(
2011
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
Saved in:
9
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
10
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
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