//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenwert"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenwert
Markenartikel
4,662
Brand
4,656
Brand management
3,469
Markenführung
3,469
Consumer behaviour
3,144
Konsumentenverhalten
3,144
Markenimage
2,516
Brand image
2,515
Beziehungsmarketing
1,006
Relationship marketing
1,006
Brand loyalty
403
Advertising effects
393
Werbewirkung
393
Social Web
379
Social web
379
Online-Marketing
345
Internet marketing
344
Markentreue
331
Marketing management
290
Marketingmanagement
288
Luxury goods
287
Luxusgüter
287
Handelsmarke
274
Store brand
274
USA
271
Einzelhandel
268
Retail trade
268
United States
268
Emotion
262
Theorie
254
Theory
254
Advertising
230
Werbung
221
Customer satisfaction
205
Kundenzufriedenheit
205
Preismanagement
180
Pricing strategy
180
Confidence
168
Vertrauen
167
Viral marketing
159
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Sammlung
Hochschulschrift
33
Thesis
25
Graue Literatur
9
Non-commercial literature
9
Article in journal
8
Arbeitspapier
7
Working Paper
7
Case study
5
Fallstudie
5
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Sammelwerk
2
Systematic review
2
Übersichtsarbeit
2
Aufsatz im Buch
1
Book section
1
Lehrbuch
1
Quelle
1
Ratgeber
1
Textbook
1
more ...
less ...
Language
All
English
9
German
1
Author
All
Lieven, Theo
2
Albrecht, Carmen-Maria
1
Backhaus, Christof
1
Baidya, Mehir Kumar
1
Bendisch, Franziska
1
Dimofte, Claudiu V.
1
Drees, Norbert
1
Ghose, Kamal
1
Grohmann, Bianca
1
Gurzki, Hannes
1
Herrmann, Andreas
1
Johansson, Johny K.
1
Landwehr, Jan Rüdiger
1
Larsen, Gretchen
1
Maity, Bipasha
1
Mazvancheryl, Sanal K.
1
Mizik, Natalie
1
Papasolomou, Ioanna
1
Seddon, Joanna
1
Shuv-Ami, Avichai
1
Tilburg, Miriam van
1
Trueman, Myfanwy
1
Vrontis, Demetris
1
Woisetschläger, David
1
more ...
less ...
Published in...
All
DLSU business & economics review
1
Erfurter Hefte zum angewandten Marketing
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of marketing research : JMR
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand gender : increasing brand equity through brand personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
Saved in:
2
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
3
The economics of brand and marketing actives
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Ghose, Kamal
- In:
DLSU business & economics review
27
(
2017/2018
)
1
,
pp. 165-174
Persistent link: https://www.econbiz.de/10011948536
Saved in:
4
The brand in the boardroom : how Ogilvy & Mather reinvented the marketing principles of brand valuation
Seddon, Joanna
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10011296212
Saved in:
5
The effect of brand gender on brand equity
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
Saved in:
6
Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
Saved in:
7
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
8
Fame and fortune : a conceptual model of CEO brands
Bendisch, Franziska
;
Larsen, Gretchen
;
Trueman, Myfanwy
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 596-614
Persistent link: https://www.econbiz.de/10009733006
Saved in:
9
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
10
Markenbewertung
Drees, Norbert
-
1999
Persistent link: https://www.econbiz.de/10013424786
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->