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~subject:"Marketing management"
~subject:"Online-Handel"
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Marketing management
Online-Handel
Mode
2,722
Fashion
2,461
Konsumentenverhalten
1,036
Consumer behaviour
1,030
Bekleidungsindustrie
1,001
Clothing industry
968
Textilhandel
589
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582
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399
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399
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Brand image
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175
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160
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154
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145
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142
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130
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Nachhaltige Entwicklung
122
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122
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Marketingmanagement
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fashion
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Ko, Eunju
9
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5
Vignali, Gianpaolo
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Azemi, Yllka
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Easey, Mike
3
Kautish, Pradeep
3
Kim, Kyung Hoon
3
McCormick, Helen
3
Moore, Christopher
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Perry, Patsy
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3
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2
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2
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2
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2
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2
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2
Kalbaska, Nadzeya
2
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2
Kawaf, Fatema
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König, Verena
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2
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Mahrdt, Niklas
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2
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2
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Journal of retailing and consumer services
21
Journal of fashion marketing and management
16
Journal of business research : JBR
14
Journal of global fashion marketing : JGfM
10
Cogent business & management
6
International journal of retail & distribution management
6
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The international review of retail, distribution and consumer research
4
The journal of product & brand management
4
Fashion marketing
3
International journal of islamic marketing and branding
3
Central European business review : CEBR
2
Digital business
2
European journal of international management : EJIM
2
European management journal
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of risk and financial management : JRFM
2
Qualitative market research : an international journal
2
South Asian journal of management : SAJM
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Working papers / Harvard Business School, Division of Research
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Academic journal of economic studies
1
Akzente
1
Annals in social responsibility : ASR
1
BTE-Fachdokumentation
1
Berichte aus Energie- und Umweltforschung
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Brands : interdisciplinary perspectives
1
Business and Economic Research : BER
1
Business ethics and leadership : BEL
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Contemporary management and global leadership for sustainability
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Corporate governance : international journal of business in society
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Creating a sustainable competitive position : ethical challenges for international firms
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ECONIS (ZBW)
255
EconStor
1
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41
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
42
AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Sharma, Meenakshi
;
Shail, Hinika
;
Painuly, Pramod Kumar
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 538-561)
.
2023
Persistent link: https://www.econbiz.de/10014414316
Saved in:
43
Omnichannel as a driver of digitalization : evidence from the emerging market in the fashion industry
Szozda, Natalia
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 905-923
Persistent link: https://www.econbiz.de/10014430527
Saved in:
44
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
45
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
46
Fashion market segmentation using Facebook : an empirical approach
Mohapatra, Sanjay
;
Banerjee, Satya Shankar
- In:
International journal of enterprise network management …
14
(
2023
)
4
,
pp. 348-369
Persistent link: https://www.econbiz.de/10014433600
Saved in:
47
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
48
Discovering online shopping preference structures in large and frequently changing store assortments
Kim, Min
;
Zhang, Jie
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 665-686
Persistent link: https://www.econbiz.de/10014322174
Saved in:
49
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
50
The effects of retail environmental design elements in virtual reality (VR) fashion stores
Sina, Ahmad Saquib
;
Wu, Juanjuan
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014226376
Saved in:
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