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Search: subject_exact:"Werbepsychologie"
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Marketing management
Wirtschaftspsychologie
707
Economic psychology
706
Werbepsychologie
645
Psychology of advertising
643
Consumer behaviour
323
Konsumentenverhalten
323
Advertising effects
281
Werbewirkung
281
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271
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271
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168
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168
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107
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88
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Esch, Franz-Rudolf
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1
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1
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1
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Psychology & marketing
5
Journal of advertising research
3
Journal of marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Advertising in new formats and media : current research and implications for marketers
1
Constituting managements : markets, meanings, and identities
1
Ekonomiska Samfundets tidskrift
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Handbook of research on effective advertising strategies in the social media age
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Seniorenmarketing
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing : ZFP ; journal of research and management
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
New developments and approaches in consumer behavior research
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
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ECONIS (ZBW)
33
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1
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
2
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
3
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
4
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
5
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
6
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
7
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
8
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
9
Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Peloza, John
;
White, Katherine
;
Shang, Jingzhi
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009725639
Saved in:
10
Embodiment : neue Erkenntnisse auch fürs Marketing?
Bak, Peter Michael
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 9-22
Persistent link: https://www.econbiz.de/10010126245
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