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Search: isPartOf:"Journal of Business Strategy"
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Marketing management
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Journal of business strategy
21
The IUP journal of business strategy : IJBS
8
The journal of business strategy
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Journal of Business Strategy
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34
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The leader of the pack : how Chewy became the alpha figure
Weinstein, Art T.
;
Alegria, Christopher
;
Araujo, Daniela
; …
- In:
The journal of business strategy
45
(
2024
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10015056020
Saved in:
2
Marketing performance : aligning people, processes, and results
Gama, António Pimenta da
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 96-104
Persistent link: https://www.econbiz.de/10014253289
Saved in:
3
Winning the innovation game in emerging markets
Hensmans, Manuel
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 219-227
Persistent link: https://www.econbiz.de/10014312886
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4
World's biggest retailer launches Walmart Plus and customers have their say
Weinstein, Art T.
;
Anti, Kristen
;
Ochoa, Esteban
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 381-390
Persistent link: https://www.econbiz.de/10013455681
Saved in:
5
The booming eSports market : a field day for fans
Lehnert, Kevin
;
Walz, Anna
;
Christianson, Ryan
- In:
The journal of business strategy
43
(
2022
)
2
,
pp. 122-128
Persistent link: https://www.econbiz.de/10013392214
Saved in:
6
Sensory marketing strategies and consumer behavior : sensible selling using all five senses
Hussain, Sharafat
- In:
The IUP journal of business strategy : IJBS
16
(
2019
)
3
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012132083
Saved in:
7
The impact of market orientation on the performance of MSMEs : a cross-sectional analysis of manufacturing and service firms in India
Kansal, Purva
;
Bansal, John
- In:
The IUP journal of business strategy : IJBS
15
(
2018
)
4
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011989043
Saved in:
8
Six Sigma deployment in sales and marketing : enhancing competitive advantages
Madhani, Pankaj M.
- In:
The IUP journal of business strategy : IJBS
14
(
2017
)
2
,
pp. 40-63
Persistent link: https://www.econbiz.de/10011750195
Saved in:
9
Alcatel-Lucent falls, Huawei ascends : new product development makes the difference
Yan, Jie
;
Wang, Le
;
Xiong, Jie
- In:
Journal of business strategy
38
(
2017
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10011618288
Saved in:
10
Successful multi-channel strategy : mixing marketing and logistical issues
Jeanpert, Sophie
;
Paché, Gilles
- In:
Journal of business strategy
37
(
2016
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10011529093
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