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~subject:"Marketing management"
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Search: person:"Van den Bergh, Joeri"
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Marketing management
Marketing
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Marktkommunikation
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Europa
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Marketingmanagement
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Kundenmanagement
3
Markenpolitik
3
Theorie
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Clusteranalyse
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Communication in marketing
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Dienstleistungsmarketing
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Erwachsener <18-30 Jahre>
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Generation Z
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Geuens, Maggie
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Pelsmacker, Patrick de
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Van den Bergh, Joeri
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ECONIS (ZBW)
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Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
2
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
3
Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2005
Persistent link: https://www.econbiz.de/10002658963
Saved in:
4
Marketing communications
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2004
-
2nd ed
Persistent link: https://www.econbiz.de/10001810555
Saved in:
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