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~subject:"Marketing management"
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Search: subject:"Produktgestaltung"
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Marketing management
Produktgestaltung
5,628
Product design
4,529
Theorie
1,167
Theory
1,163
Produktentwicklung
888
Innovation
870
New product development
817
Innovationsmanagement
586
Innovation management
578
Consumer behaviour
574
Konsumentenverhalten
573
USA
342
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339
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277
Produktdifferenzierung
255
Product differentiation
245
Germany
230
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221
Produktqualität
221
Qualitätsmanagement
194
Quality management
189
Produktlebenszyklus
188
Brand management
181
Markenführung
181
Product life cycle
180
Marketingmanagement
176
Vereinigte Staaten
168
Marktforschung
165
Produktmanagement
141
Kreativität
138
Automotive industry
133
Kfz-Industrie
133
Sustainable product
132
product design
132
Öko-Produkt
132
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65
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Hsu, Yen
4
Chandon, Pierre
3
Green, Paul E.
3
Regibeau, Pierre
3
Aulōnitēs, Geōrgios I.
2
Baier, Daniel
2
Balachander, Subramanian
2
Bieger, Thomas
2
Böhm, Bettina
2
Di Maria, Eleonora
2
Herrmann, Andreas
2
Herstatt, Cornelius
2
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2
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2
Little, Arthur D.
2
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2
Matutes, Carmen
2
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2
Rockett, Katharine
2
Rudolph, Katja
2
Stevens, Martha Sarah
2
Aadland, Erik
1
Affonso, Felipe M.
1
Ahn, Joongha
1
Albers, Sönke
1
Anderson, Simon P.
1
Annighoefer, Frank
1
Annighöfer, Frank
1
Aust, Eberhard
1
Baker, Michael J.
1
Barchiesi, Maria Assunta
1
Benedicktus, Ray
1
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1
Berthon, Pierre R.
1
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1
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1
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1
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2
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1
Harvard Graduate School of Business Administration / Division of Research
1
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1
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1
Institutet för Ekonomisk Forskning <Lund>
1
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1
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1
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Beiträge zum Produkt-Marketing
6
European journal of marketing : EJM
4
Research and the development of pedagogical materials : working papers
4
European journal of operational research : EJOR
3
Europäische Hochschulschriften / 5
3
International journal of industrial organization
3
Journal of marketing
3
Journal of marketing management : MM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The journal of business & industrial marketing
3
Annales d'économie et de statistique
2
Entscheidungsunterstützung für ökonomische Probleme
2
Faculty & research / Insead : working paper series
2
Holt, Rinehart and Winston marketing series
2
INSEAD Working Paper
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing communications
2
Management international review : mir ; journal of international business
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Research
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
SpringerLink / Bücher
2
UTB / Management
2
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
2
Administrative science quarterly : ASQ
1
Advances in business marketing : a research annual
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Applied economic perspectives and policy
1
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Buchwissenschaftliche Beiträge aus dem Deutschen Bucharchiv München
1
Business Series
1
Business history
1
Business process reengineering : Strategien zur Produktivitätssteigerung - Konzepte und praktische Erfahrungen ; [Vorträge und Diskussionen der 3. ZfB-Fachkonferenz 1994, Thema: Organisation der Produktion]
1
California management review
1
Contemporary research in e-marketing ; 2
1
Corporate reputation review : an international journal
1
Creativity and innovation management
1
DUV / Wirtschaftswissenschaft
1
DUV : Wirtschaftswissenschaft
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ECONIS (ZBW)
176
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11
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
12
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
13
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
14
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
15
Das Erfolgspotential strategischer Produktsprache für die identitätsbasierte Markenführung
Burmann, Christoph
;
Karrenbrock, Till
-
2019
Persistent link: https://www.econbiz.de/10012114593
Saved in:
16
Designing products for older consumers : a human factors perspective
Charness, Neil
;
Yoon, Jong-Sung
;
Pham, Hellen
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 215-234)
.
2021
Persistent link: https://www.econbiz.de/10012298622
Saved in:
17
What is the right production strategy for horizontally differentiated product : standardization or mass customization?
Shao, Xiao-Feng
- In:
International journal of production economics
223
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012233279
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18
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
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19
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
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20
An Alternating Least-Squares Procedure for Estimating Missing Preference Data in Product-Concept Testing
DeSarbo, Wayne S.
-
2016
Product-concept testing is a popular activity in marketing research. Often the number of new product/service concepts under study far exceeds the time available for any single respondent. Respondents therefore may receive only a subset of the concepts comprising the total design. Researchers are...
Persistent link: https://www.econbiz.de/10012991558
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