//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktinnovation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Produktentwicklung
8,737
New product development
8,683
Innovation
4,414
Innovationsmanagement
3,607
Innovation management
3,484
Produktinnovation
935
Produktgestaltung
833
Product design
795
Consumer behaviour
650
Konsumentenverhalten
649
Kundenintegration
593
Customer integration
591
Theorie
586
Theory
577
Wissensmanagement
500
Industrie
499
Deutschland
494
Knowledge management
490
Manufacturing industries
484
USA
483
United States
468
Germany
454
Unternehmenserfolg
450
Firm performance
443
Knowledge transfer
440
Wissenstransfer
440
Erfolgsfaktor
435
Success factor
400
Marketingmanagement
394
Technischer Fortschritt
394
Lieferantenmanagement
387
Supplier relationship management
387
KMU
371
SME
371
Productivity
368
Technological change
368
Projektmanagement
363
Produktivität
360
Western countries
356
more ...
less ...
Online availability
All
Undetermined
153
Free
43
Type of publication
All
Article
288
Book / Working Paper
101
Type of publication (narrower categories)
All
Article in journal
261
Aufsatz in Zeitschrift
261
Aufsatz im Buch
26
Book section
26
Hochschulschrift
18
Thesis
13
Graue Literatur
12
Non-commercial literature
12
Collection of articles of several authors
11
Sammelwerk
11
Arbeitspapier
10
Case study
10
Fallstudie
10
Working Paper
10
Aufsatzsammlung
8
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
Lehrbuch
3
Textbook
3
Collection of articles written by one author
1
Conference proceedings
1
Festschrift
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Reprint
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
364
German
25
Polish
1
Author
All
Calantone, Roger J.
6
Dogbe, Courage Simon Kofi
4
Nijssen, E. J.
4
O'Cass, Aron
4
Pomegbe, Wisdom Wise Kwabla
4
Banerjee, Sumitro
3
Carbonell, Pilar
3
Di Benedetto, C. Anthony
3
Ferdinand, Augusty Tae
3
Kohlbacher, Florian
3
Morgan, Todd
3
Mu, Jifeng
3
Paczkowski, Walter R.
3
Reid, Mike
3
Sudhir, K.
3
Tidd, Joseph
3
Van Den Bulte, Christophe
3
Zhang, Jing
3
Abril Barrie, Carmen
2
Adhikari, Atanu
2
Ahmadi, Hormoz
2
Ali, Sadaqat
2
Ali, Shabahat
2
Andriyansah
2
Angelmar, Reinhard
2
Anokhin, Sergey Alexander
2
Aspara, Jaakko
2
Bamfo, Bylon Abeeku
2
Barczak, Gloria
2
Bartoloni, Eleonora
2
Bassano, Clara
2
Baussola, Maurizio
2
Boleslavsky, Raphael
2
Borah, Prasad Siba
2
Boso, Nathaniel
2
Cavicchi, Alessio
2
Chen, Annie Huiling
2
Choi, Jeonghye
2
Cotton, Christopher
2
Driver, Ciaran F.
2
more ...
less ...
Institution
All
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Esomar
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Murmann Publishers GmbH
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of production economics
3
International journal of technology marketing : IJTMkt
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
389
Showing
291
-
300
of
389
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
291
High-end encroachment patterns of new products
Rhee, Bo van der
;
Schmidt, Glen M.
;
Van Orden, Joseph
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 715-733
Persistent link: https://www.econbiz.de/10009624562
Saved in:
292
Does the firm's market orientation behaviour influence innovation's success?
Vega-Vázquez, Manuela
;
Cossío-Silva, Francisco J.
; …
- In:
Management decision : MD
50
(
2012
)
8
,
pp. 1445-1464
Persistent link: https://www.econbiz.de/10009629614
Saved in:
293
Antecedents and consequences of technology acquisition intent : empirical evidence from global high-tech industry
Saji, K. B.
;
Mishra, Shashi Shekhar
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10009630779
Saved in:
294
Product offering as part of the NPD process in technology companies
Haverila, Matti J.
- In:
International journal of innovation management
16
(
2012
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009530350
Saved in:
295
Developing a visceral market learning capability for new product development
Roberts, Deborah L.
;
Palmer, Roger
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10009535007
Saved in:
296
Improving firm performance through NPD : the role of market orientation, NPD orientation and the NPD process
Reid, Mike
;
Brady, Erica
- In:
Australasian marketing journal
20
(
2012
)
4
,
pp. 235-241
Persistent link: https://www.econbiz.de/10009655713
Saved in:
297
Innovations - doomed to fail? : Investigating passive and active innovation resistance
Heidenreich, Sven
-
2012
Persistent link: https://www.econbiz.de/10009407016
Saved in:
298
Optimal marketing for really new products : using a consumer perspective to improve communications
Hoeffler, Steve
;
Herzenstein, Michal
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 21-44)
.
2012
Persistent link: https://www.econbiz.de/10009348443
Saved in:
299
Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009520696
Saved in:
300
Technological and market competencies and financial performance
Tidd, Joseph
;
Driver, Ciaran F.
- In:
From knowledge management to strategic competence : …
,
(pp. 83-111)
.
2012
Persistent link: https://www.econbiz.de/10009563000
Saved in:
First
Prev
26
27
28
29
30
31
32
33
34
35
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->