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~subject:"Marketing theory"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
~type_genre:"Graue Literatur"
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Marketing theory
Marketing
2,646
Deutschland
735
Theorie
726
Theory
725
Germany
722
Marketingmanagement
459
Marketing management
438
Consumer behaviour
252
Konsumentenverhalten
252
Management
191
Strategisches Management
147
Marktforschung
146
Beziehungsmarketing
144
Relationship marketing
143
Welt
140
World
140
Market research
139
Marketingtheorie
132
USA
131
United States
128
Werbung
98
Innovation
97
Einzelhandel
91
Retail trade
86
Advertising
83
Public relations
83
Öffentlichkeitsarbeit
83
Betriebswirtschaftslehre
79
Brand management
79
Markenführung
79
Dienstleistungsmarketing
74
Services marketing
74
Business economics
73
Innovationsmanagement
72
Unternehmen
68
Innovation management
66
KMU
66
SME
66
Russland
63
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8
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2
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Book / Working Paper
127
Article
2
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Bibliografie enthalten
Collection of articles of several authors
Graue Literatur
Article in journal
252
Aufsatz in Zeitschrift
252
Lehrbuch
122
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112
Sammelwerk
86
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52
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52
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50
Aufsatzsammlung
43
Non-commercial literature
32
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31
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27
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27
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26
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22
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13
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13
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13
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12
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9
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9
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9
Arbeitspapier
8
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8
Bibliografie
7
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5
Conference paper
5
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5
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5
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4
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3
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3
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3
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2
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1
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English
78
German
43
Polish
7
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2
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1
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Pepels, Werner
9
Olbrich, Rainer
4
Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Spotts, Harlan E.
3
Wierenga, Berend
3
Belz, Christian
2
Betts-Outland, Harriette
2
Bode, Matthias
2
Freiling, Jörg
2
Fritz, Wolfgang
2
Hammann, Peter
2
Hansen, Ursula
2
Hildebrandt, Lutz
2
Kollmann, Tobias
2
Mazurek-Łopacińska, Krystyna
2
Meffert, Heribert
2
Pavlenko, Anatolij Fedorovyč
2
Robson, Julie
2
Rudolph, Thomas
2
Sander, Matthias
2
Tomczak, Torsten
2
Wa´skowski, Zygmunt
2
Wind, Yoram
2
Zaltman, Gerald
2
Ali, Abdul
1
Anttila, Mai
1
Ashraf, Samreen
1
Banasiak, Andrzej
1
Bauer, András
1
Bayón, Tomás
1
Belk, Russell W.
1
Bellur, Venkatakrishna V.
1
Benkenstein, Martin
1
Benton, Raymond
1
Berghoff, Hartmut
1
Berács, József
1
Bijmolt, Tammo H. A.
1
Brady, Michael K.
1
Breyer-Mayländer, Thomas
1
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American Marketing Association
9
Duncker & Humblot
4
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität St. Gallen / Institut für Marketing und Handel
1
Warwick Business School
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing management : MM
4
International series in operations research & management science
3
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
Zeszyty naukowe
3
Berichte aus der Betriebswirtschaft
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of business & industrial marketing
2
Thexis / Fachbericht für Marketing
2
UTB / Wirtschaftswissenschaften
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Approaches to semiotics
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Bonn working papers in business administration / MA
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Diskussionsbeiträge der Fakultät für Wirtschaftswissenschaft der Gerhard-Mercator-Universität Duisburg
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Duisburger Arbeitspapiere zum Marketing
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International series in quantitative marketing
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Lecture notes in economics and mathematical systems : LNEMS
1
Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
1
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ECONIS (ZBW)
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
Is marketing a science : debate revisited
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471296
Saved in:
3
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
4
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
5
Polskie dyskursy marketingu : perspektywa lingwistyczna
Smoleń-Wawrzusiszyn, Magdalena
-
Instytut Filologii Polskiej <Lublin>
-
2018
Persistent link: https://www.econbiz.de/10011897482
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
8
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
9
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
Saved in:
10
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
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