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~subject:"Marketing theory"
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Marketing theory
Management
153
Peter F. Drucker
118
USA
38
Führungsstil
31
Leadership style
31
Theorie
30
United States
27
Theory
25
Innovation
16
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15
Managers
15
Marketingtheorie
15
Marketing
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Drucker, Peter F.
12
Unternehmensethik
11
Knowledge society
10
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10
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9
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9
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9
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7
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7
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Bibliometrics
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English
15
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Darroch, Jenny
3
Smith, N. Craig
3
Kotler, Philip
2
Donaldson, Thomas
1
Drucker, Peter F.
1
Gunther, Robert E.
1
Mohr, Jakki
1
Morgan, Robert
1
Sarin, Shikhar
1
Sheth, Jagdish N.
1
Smith, M. Craig
1
Uslay, Can
1
Wallman, Jeffrey P.
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Wind, Yoram
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Journal of the Academy of Marketing Science
10
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Faculty & research / Insead : working paper series
1
Mainstreaming corporate responsibility
1
Peter F. Drucker's next management : new institutions, new theories and practices
1
The Drucker difference : what the world's greatest management thinker means to today's business leaders
1
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ECONIS (ZBW)
15
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1
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909940
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2
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470307
Saved in:
3
Peter Drucker: the grandfather of modern marketing
Kotler, Philip
- In:
Peter F. Drucker's next management : new institutions, …
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003965068
Saved in:
4
Drucker on marketing: remember, customers are the reason you are in business
Darroch, Jenny
- In:
The Drucker difference : what the world's greatest …
,
(pp. 255-267)
.
2010
Persistent link: https://www.econbiz.de/10003923805
Saved in:
5
Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
Saved in:
6
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
7
Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
Saved in:
8
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Saved in:
9
A frustated quest for community
Donaldson, Thomas
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 44-46
Persistent link: https://www.econbiz.de/10003830102
Saved in:
10
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
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