//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Own brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Relationship marketing
Handelsmarke
145
Store brand
145
Brand management
64
Markenführung
64
Brand
46
Markenartikel
46
Deutschland
40
Germany
40
Theorie
36
Theory
36
Consumer behaviour
34
Konsumentenverhalten
34
Einzelhandel
29
Retail trade
29
Food retailing
24
Lebensmitteleinzelhandel
24
Brand image
16
Markenimage
16
Lieferantenmanagement
14
Supplier relationship management
14
Food trade
11
Lebensmittelhandel
11
Marketing management
10
Preismanagement
10
Pricing strategy
10
Competition
9
Handelsmarketing
9
Retail marketing
9
Wettbewerb
9
Distribution channel
8
Vertriebsweg
8
Bewertung
7
Beziehungsmarketing
7
Evaluation
7
Einzelhandelspreis
6
Private label
6
Retail price
6
Consumer goods industry
5
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
114
Aufsatz in Zeitschrift
114
Book section
17
Hochschulschrift
12
Aufsatzsammlung
10
Thesis
10
Graue Literatur
7
Non-commercial literature
7
Collection of articles of several authors
6
Conference paper
6
Konferenzbeitrag
6
Sammelwerk
6
Case study
3
Fallstudie
3
Arbeitspapier
2
Konferenzschrift
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
11
German
5
French
1
Author
All
Esteban-Millat, Irene
1
Fudurić, Morana
1
Gendel-Guterman, Hanna
1
Genel, Zeynep
1
Girard, Tulay
1
Gröppel-Klein, Andrea
1
Gázquez-Abad, Juan Carlos
1
Hanf, Jon
1
Hellmann, Kai-Uwe
1
Hilt, Constantin
1
Horvat, Sandra
1
Jain, Subhash C.
1
Kaswengi, Joseph
1
Königstorfer, Jörg
1
Levy, Shalom
1
Lim, Chae Un
1
Martinelli, Elisa
1
Martínez-López, Francisco J.
1
Okan, Elif Yolbulan
1
Pinar, Musa
1
Rose, Peter M.
1
Rubio Benito, Natalia
1
Ruiz-Real, José Luis
1
Salman, Gulberk Gultekin
1
Tandon, Nidhi
1
Tucker, Lewis R.
1
Varga, Ákos
1
Vergura, Donata Tania
1
Verma, Jayender
1
Villaseñor, Nieves
1
Yagüe Guillén, María Jésus
1
Yi, Ho Taek
1
Zentes, Joachim
1
Škare, Vatroslav
1
more ...
less ...
Published in...
All
Improving marketing strategies for private label products
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Economies et sociétés ; 49,3
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbook of research on retailer-consumer relationship development
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
1
Neue Ansätze in Markenforschung und Markenführung
1
Perspektiven der europäischen Agrar- und Ernährungswirtschaft nach der Osterweiterung der Europäischen Union : 42. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 02. Oktober 2002
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep
- In:
Improving marketing strategies for private label products
,
(pp. 39-60)
.
2020
Persistent link: https://www.econbiz.de/10012125516
Saved in:
3
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
4
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
5
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
6
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
7
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
8
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
9
Les effets à long terme du marketing mix sur les ventes des MDD de terroir
Kaswengi, Joseph
-
2015
Persistent link: https://www.econbiz.de/10010527209
Saved in:
10
Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer
Martinelli, Elisa
;
Vergura, Donata Tania
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 86-106)
.
2014
Persistent link: https://www.econbiz.de/10010379352
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->