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~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
~type_genre:"Systematic review"
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Marketingmanagement
Theory
Brand management
2,391
Markenführung
2,391
Markenimage
407
Brand image
406
Brand
387
Markenartikel
385
Consumer behaviour
379
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314
Marketing management
183
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Ahlert, Dieter
8
Esch, Franz-Rudolf
6
Keller, Kevin Lane
6
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5
Burmann, Christoph
5
Meffert, Heribert
5
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4
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3
Hoepfner, Jörg
3
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3
Park, C. Whan
3
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3
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2
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2
Bentele, Günter
2
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2
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2
Fischer, Alexander
2
Freiling, Jörg
2
Gierl, Heribert
2
Goldsmith, Ronald E.
2
Hammann, Peter
2
Hinson, Robert
2
Honal, Andrea
2
Jaworski, Bernard J.
2
Langner, Tobias
2
Liebert, Tobias
2
Michaelis, Manuel
2
Mogaji, Emmanuel
2
Nguyen Phong Nguyen
2
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2
Sakkthivel, A. M.
2
Schweiger, Günter
2
Siegert, Gabriele
2
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2
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2
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Dienstleistungsmarken : Forum Dienstleistungsmanagement
6
Measuring and managing brands
6
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
5
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
4
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
4
Improving marketing strategies for private label products
4
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook on brand and experience management
3
The evolution of brands : from signals of quality to storehouses of trust
3
Unternehmen im Wandel - Change Management : mit 11 Tabellen
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Cases on branding strategies and product development : successes and pitfalls
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Foundations of corporate heritage
2
Immaterielle Vermögenswerte : Handbuch der intangible Assets
2
Innovation in advertising and branding communication
2
Innovative Markenführung und -implementierung
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
Integrated brand marketing and measuring returns
2
International marketing in the fast changing world
2
Konstruktivistische Ökonomik
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
2
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Marketing cases from emerging markets
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
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ECONIS (ZBW)
275
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
3
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
4
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
5
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
6
Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Sahdev, Supriya Lamba
;
Krishnan, Chitra
- In:
New business frontiers in the metaverse
,
(pp. 91-99)
.
2024
Persistent link: https://www.econbiz.de/10014580626
Saved in:
7
AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
Saved in:
8
Digitale Sprachvarietäten in der externen Markenkommunikation : eine empirische Untersuchung des Einflusses der Vong-Sprache auf die Markeneinstellung, Kaufabsicht und Glaubwürdigk...
Cudak, Jessica
;
Göttling, Janine
;
Siems, Florian
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 331-356)
.
2023
Persistent link: https://www.econbiz.de/10014435297
Saved in:
9
A systematic review of the bibliometric literature : branding in marketing strategy
Rosário, Albérico Travassos
- In:
Origin and branding in international market entry processes
,
(pp. 82-116)
.
2023
Persistent link: https://www.econbiz.de/10014436769
Saved in:
10
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
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