//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"social marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Social marketing
242
Social Marketing
241
Consumer behaviour
25
Gesundheitsvorsorge
25
Konsumentenverhalten
25
Preventive care
25
Deutschland
22
Germany
22
Theorie
17
Theory
17
USA
16
United States
16
Marketing management
15
Soziomarketing
14
Corporate Social Responsibility
12
Corporate social responsibility
12
Market segmentation
12
Marketing theory
12
Marketingtheorie
12
Marktsegmentierung
12
Australia
11
Australien
11
Marketing
11
Environmental consciousness
10
Nachhaltige Entwicklung
10
Social change
10
Sozialer Wandel
10
Sustainable development
10
Umweltbewusstsein
10
Eating habit
8
Ernährungsverhalten
8
Ethics
8
Ethik
8
Stakeholder
8
Alcohol consumption
7
Alkoholkonsum
7
Behavioral economics
7
Verhaltensökonomik
7
Advertising effects
6
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
9
Book / Working Paper
6
Type of publication (narrower categories)
All
Bibliography included
Book section
Konferenzbeitrag
Article in journal
47
Aufsatz in Zeitschrift
47
Aufsatz im Buch
9
Hochschulschrift
8
Thesis
7
Bibliografie enthalten
6
Case study
6
Fallstudie
6
Collection of articles of several authors
4
Sammelwerk
4
Graue Literatur
3
Lehrbuch
3
Non-commercial literature
3
Arbeitspapier
2
Aufsatzsammlung
2
Textbook
2
Working Paper
2
Handbook
1
Handbuch
1
Konferenzschrift
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Reprint
1
Statistik
1
more ...
less ...
Language
All
English
9
German
6
Author
All
Alden, Dana
1
Anker, Thomas Boysen
1
Basil, Michael D.
1
Christa, Harald
1
Deshpande, Sameer
1
Duhaime, Carole P.
1
Kappel, Klemens
1
Kitchin, Tim
1
Kotler, Philip
1
Lefebvre, R. Craig
1
Lotenberg, Lynne Doner
1
McTavish, Ronald
1
Pantenburg, Stephan
1
Peattie, Kenneth J.
1
Peattie, Sue
1
Peña, Alicia de la
1
Ross, Christoper A.
1
Schechter, Carol
1
Schneider, Willy
1
Schuhen, Axel
1
Sporn, Barbara
1
Sternthal, Brian
1
Strand, John
1
Thellusson, James
1
Trogele, Ulrich
1
Tybout, Alice M.
1
more ...
less ...
Published in...
All
The SAGE handbook of social marketing
5
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Europäische Hochschulschriften / 5
1
Kellogg on marketing
1
Key debates and contemporary issues in nonprofit marketing
1
Marketing
1
Schriften zum Marketing
1
Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft
1
Wirtschaftswissenschaftliche Beiträge
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing strategies for the social good
Peña, Alicia de la
- In:
Marketing
,
(pp. 115-128)
.
2018
Persistent link: https://www.econbiz.de/10011937411
Saved in:
2
Ethical challenges in commercial
social
marketing
Anker, Thomas Boysen
;
Kappel, Klemens
- In:
The SAGE handbook of social marketing
,
(pp. 284-297)
.
2011
Persistent link: https://www.econbiz.de/10009380556
Saved in:
3
Communications in
social
marketing
Alden, Dana
;
Basil, Michael D.
;
Deshpande, Sameer
- In:
The SAGE handbook of social marketing
,
(pp. 167-177)
.
2011
Persistent link: https://www.econbiz.de/10009380669
Saved in:
4
The
social
marketing
mix - a critical review
Peattie, Kenneth J.
;
Peattie, Sue
- In:
The SAGE handbook of social marketing
,
(pp. 152-166)
.
2011
Persistent link: https://www.econbiz.de/10009380680
Saved in:
5
Segmentation and targeting
Lotenberg, Lynne Doner
;
Schechter, Carol
;
Strand, John
- In:
The SAGE handbook of social marketing
,
(pp. 125-135)
.
2011
Persistent link: https://www.econbiz.de/10009380687
Saved in:
6
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in
social
marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
7
Living with translucency - preparing for transparency
Kitchin, Tim
;
Thellusson, James
- In:
Corporate transparency : wie Unternehmen im …
,
(pp. 205-218)
.
2009
Persistent link: https://www.econbiz.de/10003889828
Saved in:
8
Social
marketing
: an approach to third-world development
Duhaime, Carole P.
;
McTavish, Ronald
;
Ross, Christoper A.
-
2008
Persistent link: https://www.econbiz.de/10003718227
Saved in:
9
Segmentation and targeting
Sternthal, Brian
;
Tybout, Alice M.
- In:
Kellogg on marketing
,
(pp. 3-30)
.
2001
Persistent link: https://www.econbiz.de/10001612972
Saved in:
10
Marketing in der stationären Altenhilfe : ein kundenorientiertes Freiburger Konzept
Schuhen, Axel
-
1997
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000635816
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->