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Marketingmanagement
Marketing management
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6
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6
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Johnson, Jean L.
10
Martin, Kelly D.
5
Saini, Amit
3
Mariadoss, Babu John
2
Brown, James R.
1
French, Joseph J.
1
Josephson, Brett W.
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Koenig, Harold F.
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Future-focused strategic marketing
2
Journal of business ethics : JOBE
2
Journal of the Academy of Marketing Science
2
Decision sciences : DS
1
Fundamentals of marketing research ; Vol. 3
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
Saved in:
2
Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.
;
Johnson, Jean L.
;
Saini, Amit
- In:
Future-focused strategic marketing
,
(pp. 199-242)
.
2019
Persistent link: https://www.econbiz.de/10012165348
Saved in:
3
Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.
;
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
Saved in:
4
The role of firm's strategic orientation dimensions in determining market orientation
Johnson, Jean L.
;
Martin, Kelly D.
;
Saini, Amit
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 715-724
Persistent link: https://www.econbiz.de/10009583009
Saved in:
5
Institutional pressures and marketing ethics initiatives : the focal role of organizational identity
Martin, Kelly D.
;
Johnson, Jean L.
;
French, Joseph J.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 574-591
Persistent link: https://www.econbiz.de/10009297199
Saved in:
6
Ethical beliefs and information asymmetries in supplier relationships
Martin, Kelly D.
;
Johnson, Jean L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10003979312
Saved in:
7
Multichannels strategy implementation : the role of channel alignment capabilities
Wallace, David W.
;
Johnson, Jean L.
;
Umesh, U. N.
- In:
Decision sciences : DS
40
(
2009
)
4
,
pp. 869-900
Persistent link: https://www.econbiz.de/10003925898
Saved in:
8
A framework for ethical conformity in marketing
Martin, Kelly D.
;
Johnson, Jean L.
- In:
Journal of business ethics : JOBE
80
(
2008
)
1
,
pp. 103-109
Persistent link: https://www.econbiz.de/10003732707
Saved in:
9
Anomie and the marketing function : the role of control mechanisms
Saini, Amit
;
Krush, Mike
;
Johnson, Jean L.
- In:
Journal of business ethics : JOBE
83
(
2008
)
4
,
pp. 845-862
Persistent link: https://www.econbiz.de/10003789077
Saved in:
10
Measuring the sources of marketing channel power : a comparison of alternative approaches
Brown, James R.
;
Johnson, Jean L.
;
Koenig, Harold F.
-
2007
Persistent link: https://www.econbiz.de/10003540264
Saved in:
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