Nuryakin; Maryati, Tri - In: Cogent business & management 9 (2022) 1, pp. 1-19
This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs … green marketing performance. According to the result, the critical role of green innovation and green competitive advantage … were solutions to achieving green marketing performance. The researchers implemented the moderating role of experience …