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~subject:"Marketingtheorie"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Marketingmanagement
8,798
Marketing management
8,759
Marketing
5,335
Consumer behaviour
2,135
Konsumentenverhalten
2,135
Theory
1,409
Theorie
1,406
Beziehungsmarketing
1,325
Relationship marketing
1,325
USA
1,055
United States
1,050
Brand management
1,023
Markenführung
1,023
Deutschland
999
Germany
981
Firm performance
952
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952
Innovation
767
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716
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706
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649
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636
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636
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594
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509
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507
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499
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487
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476
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473
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470
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462
Internationales Marketing
456
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455
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445
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438
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423
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315
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110
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98
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42
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42
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38
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38
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29
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28
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27
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26
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18
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15
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15
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11
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11
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Sheth, Jagdish N.
12
Tadajewski, Mark
11
Hunt, Shelby D.
8
Layton, Roger A.
8
Lehmann, Donald R.
7
Shaw, Eric H.
5
Stremersch, Stefan
5
Grönroos, Christian
4
Jaworski, Bernard J.
4
Kotler, Philip
4
Lilien, Gary L.
4
Maclaran, Pauline
4
Madhavaram, Sreedhar
4
Peterson, Mark
4
Pilarczyk, Bogna
4
Wierenga, Berend
4
Wind, Yoram
4
Wooliscroft, Ben
4
Dibb, Sally
3
Ferrell, Odies C.
3
Hanssens, Dominique M.
3
Jones, D. G. Brian
3
Kadirov, Djavlonbek
3
Kayande, Ujwal
3
Kitchen, Philip J.
3
Kjellberg, Hans
3
Krafft, Manfred
3
Laczniak, Gene R.
3
Lusch, Robert F.
3
Mazurek-Łopacińska, Krystyna
3
Möller, K. E. Kristian
3
O'Malley, Lisa
3
Prothero, Andrea
3
Roberts, John H.
3
Robson, Julie
3
Schmitt, Bernd
3
Spotts, Harlan E.
3
Sudhir, K.
3
Varadarajan, Rajan
3
Varey, Richard J.
3
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American Marketing Association
17
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute, Cambridge, Mass.
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Universität Hannover / Abteilung Markt und Konsum
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Journal of marketing management : MM
22
Journal of historical research in marketing
18
AMS review : official publication of the Academy of Marketing Science
16
Journal of the Academy of Marketing Science
15
Marketing theory
15
Journal of macromarketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business research : JBR
10
European journal of marketing : EJM
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing
8
Australasian marketing journal
7
Legends in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
6
Journal of marketing theory and practice : JMTP
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of strategic marketing
4
The marketing review
4
European management journal
3
International journal of islamic marketing and branding
3
Journal of business-to-business marketing
3
Journal of marketing communications
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
The journal of business & industrial marketing
3
Zeszyty naukowe
3
AMA educators' proceedings
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Faculty & research / Insead : working paper series
2
Foundations and trends in marketing : FTMKT
2
International marketing review
2
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Source
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ECONIS (ZBW)
475
OLC EcoSci
1
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1
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10
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476
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date (oldest first)
1
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
2
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
4
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
5
Markets and institutional fields : foundational concepts and a research agenda
Mountford, Nicola
;
Geiger, Susi
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 290-303
Persistent link: https://www.econbiz.de/10012819652
Saved in:
6
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
7
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
8
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
9
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
10
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
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