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~subject:"Marketingtheorie"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingtheorie
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ECONIS (ZBW)
10
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep
;
Gupta, Sachin
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
Saved in:
3
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
4
Structural equation modelling in marketing and business research : critical issues and practical recommentations
Martínez-López, Francisco J.
;
Gázquez-Abad, Juan C.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 115-152
Persistent link: https://www.econbiz.de/10009718549
Saved in:
5
The emergence of the new service marketing : Nordic School perspectives
Gummesson, Evert
;
Grönroos, Evert
- In:
Journal of service management
23
(
2012
)
4
,
pp. 479-497
Persistent link: https://www.econbiz.de/10009619539
Saved in:
6
Marketing as an applied science : lessons from other business disciplines
Hughes, Tim
;
Bence, David
;
Grisoni, Louise
;
O'Regan, …
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10009514319
Saved in:
7
Reflections on the history of marketing thought and theory development
Tamilia, Robert D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 507-512
Persistent link: https://www.econbiz.de/10009419168
Saved in:
8
Betriebswirtschaftliche Langzeitforschung
Albach, Horst
- In:
Journal of business economics : JBE
76
(
2006
)
7/8
,
pp. 701-734
Persistent link: https://www.econbiz.de/10003349767
Saved in:
9
Neuere Entwicklungen im Marketing
Sabel, Hermann
- In:
Journal of business economics : JBE
71
(
2001
)
6
,
pp. 611-642
Persistent link: https://www.econbiz.de/10001582830
Saved in:
10
Awareness and evaluation of selected marketing journals inside and outside the discipline : an empirical study
Ganesh, Gopala K.
- In:
Akron business and economic review
21
(
1990
)
4
,
pp. 93-106
Persistent link: https://www.econbiz.de/10001100535
Saved in:
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