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~subject:"Marketingtheorie"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Wörterbuch"
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Marketingtheorie
Marketing
3,096
Marketingmanagement
2,930
Marketing management
2,892
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867
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850
Theorie
704
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704
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503
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416
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415
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237
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229
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218
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206
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205
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201
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201
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196
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189
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186
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179
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171
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168
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Freiling, Jörg
8
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7
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4
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4
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3
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3
Wind, Yoram
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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15
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2
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2
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2
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1
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1
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1
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1
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1
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1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Advertising Academy
1
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1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
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1
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Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Legends in marketing
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Major theoretical debates and contemporary issues in marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Proceedings series / American Marketing Association
5
Journal of marketing management : MM
4
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
Marketing intelligence & planning
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
Zeszyty naukowe
3
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Fundamentals of marketing research ; Vol. 6
2
International series in operations research & management science
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SAGE library in marketing
2
The Oxford handbook of critical management studies
2
The development of critical perspectives in marketing
2
The journal of business & industrial marketing
2
The marketing book
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advertising in new formats and media : current research and implications for marketers
1
Approaches to semiotics
1
Beliefs forming (in) market relationships
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Contemporary issues in marketing : principles and practice
1
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ECONIS (ZBW)
214
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11
Marketing Weiterdenken - Reflexion von Sven Reinecke
Reinecke, Sven
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 345-347)
.
2018
Persistent link: https://www.econbiz.de/10011741020
Saved in:
12
Leistungsversprechen und berechtigte Erwartungen
Suchanek, Andreas
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 417-435)
.
2018
Persistent link: https://www.econbiz.de/10011741034
Saved in:
13
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
14
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
15
Handbook of marketing decision models
Wierenga, Berend
(
ed.
);
Lans, Ralf van der
(
ed.
)
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011663641
Saved in:
16
Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
Saved in:
17
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
18
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
Saved in:
19
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
Saved in:
20
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
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