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Nonprofit-Marketing
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ECONIS (ZBW)
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1
Service encounter and value co-creation in fundraising activities at the NPO sector
Klafke, Renata
;
Barrios, Andrés
;
Didonet, Simone Regina
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 851-861
Persistent link: https://www.econbiz.de/10014333402
Saved in:
2
Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
Saved in:
3
Determinants of Zakat donor behavior in a Gulf state
Al-Shamali, Sarah
;
AlMutairi, Shihanah
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2821-2844
Persistent link: https://www.econbiz.de/10014428808
Saved in:
4
Web disclosure of institutional information in nonprofit organizations : an approach in Portuguese
charities
Carvalho, Amélia
;
Ferreira, Marisa R.
;
Lima, Sandra
- In:
International review on public and non-profit marketing
17
(
2020
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012172970
Saved in:
5
Service fundraising and the role of perceived donation efficacy in individual charitable giving
Carroll, Ryall
;
Kachersky, Luke
- In:
Journal of business research : JBR
99
(
2019
),
pp. 254-263
Persistent link: https://www.econbiz.de/10012023628
Saved in:
6
Individual donor support for nonprofits : the roles of financial and emotional information
Agyemang, Isaac
;
Bay, Darlene D.
;
Cook, Gail L.
; …
- In:
Behavioral research in accounting
31
(
2019
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10012213095
Saved in:
7
The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
Saved in:
8
Relevance of fundraising
charities
' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
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