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~subject:"Online-Handel"
~subject:"United States"
~type:"article"
~type_genre:"Fallstudie"
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Search: subject:"Virales Marketing"
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Online-Handel
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Viral marketing
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Virales Marketing
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9
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6
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International journal of electronic business
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of business logistics : JBL
1
Journal of consumer behaviour : an international research review
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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1
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
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2
Der mündige Dell-Kunde : Berater, Diplomat und Markenbotschafter ; die Umsetzung des Empfehlungsmarketing bei Dell
Buck, Michael
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 297-313)
.
2013
Persistent link: https://www.econbiz.de/10009748406
Saved in:
3
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
4
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
Saved in:
5
Linking order fulfillment performance to referrals in online retailing : an empirical analysis
Griffis, Stanley E.
;
Rao, Shashank
;
Goldsby, Thomas J.
; …
- In:
Journal of business logistics : JBL
33
(
2012
)
4
,
pp. 279-294
Persistent link: https://www.econbiz.de/10009709112
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6
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
Saved in:
7
Double learning : who ist learning from online reviews?
He, Ling
;
Liu, Ling
;
Qin, Li
;
McCartney, Mark
- In:
International journal of electronic business
9
(
2011
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10009405046
Saved in:
8
A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
Saved in:
9
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
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