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~subject:"Online-Handel"
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Search: subject:"Coupons"
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Online-Handel
Kundenbindungsprogramm
879
Loyalty program
879
Beziehungsmarketing
462
Relationship marketing
458
Consumer behaviour
431
Konsumentenverhalten
421
Einzelhandel
136
Retail trade
135
Rabatt
96
Rebate
92
Theorie
89
Theory
88
Customer satisfaction
87
Kundenzufriedenheit
87
Sales promotion
85
Verkaufsförderung
83
Deutschland
80
Germany
76
USA
72
United States
71
Kundenbindung
62
Marketing management
56
Marketingmanagement
56
Pricing strategy
56
Preismanagement
55
Loyalty programs
54
Service quality
44
Dienstleistungsqualität
43
coupons
39
Hotel industry
38
Hotellerie
38
Customer retention
37
Internet marketing
36
Online-Marketing
36
Online retailing
35
Coupons
33
Mobile Business
32
Mobile business
32
Mobile communications
31
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30
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English
33
German
2
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Chhen, Jessica
2
Hu, Li
2
Jin, Hyun Seung
2
Li, Zonghuo
2
Wang, Di
2
Yang, Wensheng
2
Alamanos, Eleftherios
1
Alexander, Veronika
1
Ba, Sulin
1
Balakrishnan, Janarthanan
1
Besharat, Ali
1
Boon, Edward
1
Brakus, J. Joško
1
Caplan, Dennis H.
1
Chen, Haipeng
1
Cheng, Xianghui
1
Chokkannan, Pradeepkumar
1
De Canio, Francesca
1
Deng, Shiming
1
Dennis, Charles
1
Dholakia, Utpal M.
1
Ding, Shuai
1
Du, Shaofu
1
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Dutta, Saurav K.
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1
Edelman, Benjamin
1
Feng, Yue
1
Foroudi, Pantea
1
Ha, Hong Youl
1
Ho, Thanh-Nghia
1
Hu, Xiaojian
1
Huang, Lihua
1
Ieva, M.
1
Ittersum, Koert van
1
Jaffe, Sonia
1
Jiang, Xuan
1
Jiang, Yuanchun
1
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Springer Fachmedien Wiesbaden
2
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1
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Journal of retailing and consumer services
5
Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Information systems research : ISR
2
International journal of production research
2
Psychology & marketing
2
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1
Asia-Pacific journal of management research and innovation
1
Central European business review : CEBR
1
Computational economics
1
European journal of operational research : EJOR
1
International business and economics research journal
1
International journal of contemporary hospitality management
1
International journal of production economics
1
Issues in accounting education
1
Journal of consumer behaviour : an international research review
1
Journal of marketing
1
Journal of payments strategy & systems
1
Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
Tourism and hospitality research : the surrey quarterly review
1
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ECONIS (ZBW)
35
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35
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1
Choosing optimal omnichannel coupon redeeming options in multiple channel settings
Vrechopoulos, Adam
;
Lazaris, Chris
;
Theodoratos, Stavros
- In:
Administrative Sciences : open access journal
12
(
2022
)
4
,
pp. 1-17
This article examines omnichannel redemption options when issuing digital
coupons
over social media. It investigates …
Persistent link: https://www.econbiz.de/10013470569
Saved in:
2
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
3
How online reviews and
coupons
affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
4
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
5
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel
coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
6
Online daily
coupons
: understanding how prepayment impacts spending at redemption
Besharat, Ali
;
Nardini, Gia
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 364-372
Persistent link: https://www.econbiz.de/10012494398
Saved in:
7
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
8
Optimal distribution strategy of
coupons
on e-commerce platforms : sufficient or scarce?
Hu, Li
;
Zhang, Mengwei
;
Wen, Xin
- In:
International journal of production economics
266
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014440082
Saved in:
9
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
10
Differentiated premium membership mechanism in platform competition
Hu, Li
;
Du, Shaofu
;
Wang, Lei
;
Tang, Wenzhi
- In:
International journal of production research
61
(
2023
)
2
,
pp. 649-667
Persistent link: https://www.econbiz.de/10013531035
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