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Search: person:"MILNE, GEORGE R."
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Online-Marketing
Consumer behaviour
21
Konsumentenverhalten
21
Data protection
14
Datenschutz
14
Internet marketing
11
Social Web
11
Social web
11
USA
8
United States
8
Internet
6
Marketing management
6
Marketingmanagement
6
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6
Beziehungsmarketing
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Brand management
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Facebook
4
Markenführung
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Advertising
3
Brand
3
Data security
3
Datensicherheit
3
Decision
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Entscheidung
3
Markenartikel
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Marketing communications
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Age group
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Aging population
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Alternde Bevölkerung
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English
11
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Milne, George R.
11
Swani, Kunal
5
Brown, Brian P.
3
Peltier, James
2
Rohm, Andrew
2
Assaf, A. Georges
1
Bahl, Shalini
1
Dahl, Andrew J.
1
Donthu, Naveen
1
Gabisch, Jason A.
1
Kaltcheva, Velitchka D.
1
Labrecque, Lauren I.
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Markos, Ereni
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Miller, Elizabeth G.
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Phelps, Joseph E.
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Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
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ECONIS (ZBW)
11
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1
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
2
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
3
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
4
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
5
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
6
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
Saved in:
7
A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew
;
Kaltcheva, Velitchka D.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
Saved in:
8
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
9
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Online consumer behavior : theory and research in …
,
(pp. 157-182)
.
2012
Persistent link: https://www.econbiz.de/10009567795
Saved in:
10
Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
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