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Online-Marketing
Consumer behaviour
25
Konsumentenverhalten
25
Viral marketing
20
Virales Marketing
20
Internet marketing
14
Online retailing
12
Online-Handel
12
Online consumer review
10
Social Web
10
Social web
10
consumer review
6
Consumer review
5
Data Mining
5
Data mining
5
online consumer review
4
Product information
3
Produktinformation
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Text
3
Vertrauen
3
Brand image
2
Brand management
2
Confidence
2
E-commerce
2
Electronic Commerce
2
Gastronomie
2
Hotel industry
2
Hotellerie
2
Markenführung
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Markenimage
2
New product development
2
Personalisierung
2
Personalization
2
Product design
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Produktentwicklung
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Produktgestaltung
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Restaurant
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Restaurant industry
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Signalling
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Simulation
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English
14
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Chang, Ya Ping
2
Filieri, Raffaele
2
Zhu, Dong Hong
2
Ahn, Joongho
1
Akula, Vasudeva
1
Alguezaui, Salma
1
Baek, Hyunmi
1
Byon, Kevin K.
1
Chen, Chihchien
1
Chikazhe, Lovemore
1
Choi, Jun Woo
1
Choi, Youngseok
1
Deng, Zhong Zhun
1
He, Wu
1
Heo, Yoon
1
Hernández Ortega, Blanca
1
Inversini, Alessandro
1
Jenamani, Mamata
1
Kanyepe, James
1
Li, Fan
1
Liang, Shichang
1
Lin, Zhibin
1
Ma, Baojun
1
Manyanga, Tendai
1
Manyanga, Wilbert
1
Mitra, Satanik
1
Pan, Yu
1
Pedersen, Zack P.
1
Pino, Giovanni
1
Raguseo, Elisabetta
1
Ren, Wei
1
Vitari, Claudio
1
Wan, Yan
1
Wang, Wenche
1
Williams, Antonio S.
1
Wu, Shinyi
1
Xie, Karen L.
1
Yi, Zelong
1
Zhang, Zhi Jie
1
Zhang, Zuopeng
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Journal of business research : JBR
3
Cogent business & management
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
Journal of organizational computing and electronic commerce
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Sport, Business and Management : an international journal ; SBM
1
Technology mediated service encounters
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ECONIS (ZBW)
14
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1
The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe : the moderating role of age
Manyanga, Wilbert
;
Kanyepe, James
;
Chikazhe, Lovemore
; …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-18
sharing networks and
consumer
review
networks on brand loyalty. The study established that social media marketing positively …
Persistent link: https://www.econbiz.de/10014533211
Saved in:
2
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
3
Extremely negative ratings and online
consumer
review
helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
4
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
5
Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
6
When the performance comes into play : the influence of positive online consumer reviews on individuals' post-consumption responses
Hernández Ortega, Blanca
- In:
Journal of business research : JBR
113
(
2020
),
pp. 422-435
Persistent link: https://www.econbiz.de/10012230515
Saved in:
7
OBIM : a computational model to estimate brand image from online
consumer
review
Mitra, Satanik
;
Jenamani, Mamata
- In:
Journal of business research : JBR
114
(
2020
),
pp. 213-226
Persistent link: https://www.econbiz.de/10012257483
Saved in:
8
Scores vs. stars : a regression discontinuity study of online consumer reviews
Wang, Wenche
;
Li, Fan
;
Yi, Zelong
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012005347
Saved in:
9
Intensification in online consumer reviews : insights from Chinese
Ren, Wei
- In:
Technology mediated service encounters
,
(pp. 199-221)
.
2019
Persistent link: https://www.econbiz.de/10012057348
Saved in:
10
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
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