//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Personality psychology"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of marketing theory and practice"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Personality psychology
United States
Consumer behaviour
170
Konsumentenverhalten
170
USA
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Markenführung
35
Advertising effects
34
Brand image
34
Markenimage
34
Werbewirkung
34
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Internet marketing
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Brand
19
Emotion
19
Markenartikel
19
Sales behaviour
19
Verkaufsverhalten
19
more ...
less ...
Online availability
All
Undetermined
78
Free
1
Type of publication
All
Article
149
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
151
Aufsatz in Zeitschrift
151
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
Language
All
English
151
Author
All
Sheth, Jagdish N.
8
Solomon, Michael R.
8
Arnold, Todd J.
3
Baker, Thomas L.
3
Hair, Joseph F.
3
Schumann, David W.
3
Aggarwal, Praveen
2
Albaum, Gerald S.
2
Beatty, Sharon E.
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Burnham, Thomas A.
2
Donthu, Naveen
2
Fu, Frank Q.
2
Gillison, Stephanie T.
2
Jeon, Hyo Jin
2
Jussila, Iiro
2
Kemp, Elyria
2
Moriuchi, Emi
2
Nakata, Cheryl
2
Northington, William Magnus
2
Nowlin, Edward L.
2
Rahman, Mahabubur
2
Rajamma, Rajasree K.
2
Roberts, James A.
2
Roster, Catherine A.
2
Sarstedt, Marko
2
Smith, Scott M.
2
Stafford, Marla Royne
2
Tarkiainen, Anssi
2
Thompson, Scott A.
2
Voss, Kevin E.
2
Adjei, Mavis T.
1
Aghaie, Sina
1
Ahmed, Muhammad Sohail
1
Ahn, Sun Joo
1
Ahrholdt, Dennis C.
1
Albinsson, Pia A.
1
Ali, Ayaz
1
Ali, Fayaz
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
102
Journal of marketing theory and practice : JMTP
49
Source
All
ECONIS (ZBW)
151
Showing
81
-
90
of
151
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
82
A bilingual's perspective on polysemous and single meaning slogan
Zúñiga, Miguel A.
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 482-495
Persistent link: https://www.econbiz.de/10011600631
Saved in:
83
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
84
Psychological ownership motivation and use of social media
Karahanna, Elena
;
Xu, Sean Xin
;
Zhang, Nan
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011300913
Saved in:
85
I'm proud of it : consumer technology appropriation and psychological ownership
Kirk, Colleen P.
;
Swain, Scott D.
;
Gaskin, James E.
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011300915
Saved in:
86
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
87
Salesperson lone wolf tendencies : the roles of social comparison and mentoring in a mediated model of performance
Locander, David A.
;
Weinberg, Frankie J.
;
Mulki, Jay P.
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10011340227
Saved in:
88
The influence of comparative advertising on consumer ethnocentrism in the American automobile market
Neese, William T.
;
Haynie, Jeffrey J.
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011312657
Saved in:
89
Positive and negative social reactions to salesperson deviance
Hochstein, Bryan W.
;
Bonney, Leff
;
Clark, Melissa
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 303-320
Persistent link: https://www.econbiz.de/10011312658
Saved in:
90
Integrating identity and consumption : an identity investment theory
Thompson, Scott A.
;
Loveland, James M.
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011312663
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->