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~subject:"Pharmaindustrie"
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Pharmaindustrie
Direktmarketing
1,469
Direct marketing
1,467
Deutschland
313
Germany
310
Consumer behaviour
252
Konsumentenverhalten
252
Theorie
169
Theory
169
Beziehungsmarketing
163
Relationship marketing
163
Advertising effects
161
Werbewirkung
161
Online-Marketing
151
USA
142
Arzneimittel
141
Internet marketing
141
Pharmaceuticals
141
United States
140
Werbung
140
Advertising
138
Marketing management
125
Marketingmanagement
125
Pharmaceutical industry
76
Marketing
74
Telefonverkauf
74
Distribution channel
59
Vertriebsweg
59
Electronic Commerce
51
E-commerce
48
Internet
46
Marktforschung
43
Market research
42
Bank
41
Mobile Marketing
41
Mobile marketing
41
Social Web
41
Social web
41
E-Mail
40
Online retailing
39
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German
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Aikin, Kathryn J.
4
Mukherjee, Avinandan
3
Sullivan, Helen W.
3
Albers, Sönke
2
Bala, Ram
2
Ball, Jennifer Gerard
2
Betts, Kevin R.
2
Bhardwaj, Pradeep
2
Falkenreck, Christine
2
Greß, Stefan
2
Ishihara, Masakazu
2
Joseph, Mathew
2
Koku, Paul Sergius
2
Landsman, Vardit
2
Limbu, Yam B.
2
Maas, Stephanie
2
Park, Jin Seong
2
Sinkinson, Michael
2
Spake, Deborah F.
2
Starc, Amanda
2
Wagner, Ralf
2
Abdelmoumene, Ahmed
1
Alperstein, Neil M.
1
Atkin, Joann L.
1
Auton, Frank
1
Bakker, Frank G. A. de
1
Ball, Jennifer G.
1
Beltramini, Richard F.
1
Berger, Bruce K.
1
Berktold, Jennifer
1
Boateng, Sheena Lovia
1
Boudewyns, Vanessa
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Campbell, Randall C.
1
Capella, Michael L.
1
Cardon, James H.
1
Ching, Andrew
1
Ching, Andrew T.
1
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Fachhochschule Reutlingen / European School of Business
1
National Bureau of Economic Research
1
WHU - Otto Beisheim School of Management
1
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Health marketing quarterly
14
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of global marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
Journal of business ethics : JOBE
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Advertising in developing and emerging countries : the economic, political and social context
1
Applied economics
1
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
1
Economic affairs : journal of the Institute of Economic Affairs
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of health economics and management
1
International journal of information systems and change management : IJISCM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER Working Paper
1
NBER working paper series
1
Quantitative marketing and economics : QME
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Services marketing quarterly
1
Working paper / Dialog Marketing Competence Center
1
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ECONIS (ZBW)
76
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1
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
2
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
3
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
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4
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
5
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
6
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
7
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
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8
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
9
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
10
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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