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~subject:"Place marketing"
~subject:"Standortwettbewerb"
~type_genre:"Article in journal"
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Place marketing
Standortwettbewerb
Standortmarketing
204
Standortpolitik
182
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181
Brand management
121
Markenführung
121
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78
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place marketing
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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Journal of business research : JBR
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10
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Städte und Regionen im Standortwettbewerb : neue Tendenzen, Auswirkungen und Folgerungen für die Politik
7
The marketing review
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International review on public and non-profit marketing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The journal of brand management : an international journal
5
Qualitative market research : an international journal
4
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Public management review
3
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Ifo-Schnelldienst
2
International journal of Indian culture and business management : IJICBM
2
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ECONIS (ZBW)
230
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41
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41
Geography as branding : descriptive evidence from Taobao
Chintagunta, Pradeep K.
;
Chu, Junhong
- In:
Quantitative marketing and economics : QME
19
(
2021
)
1
,
pp. 53-92
Persistent link: https://www.econbiz.de/10012488949
Saved in:
42
20 years of Nordic place branding research : a review and future research agenda
Cassinger, Cecilia
;
Gyimóthy, Szilvia
;
Lucarelli, Andrea
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 70-77
Persistent link: https://www.econbiz.de/10012491829
Saved in:
43
Travel writing in place branding : a case study on Nantes
Mansfield, Charlie
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
3
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011892704
Saved in:
44
The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella
;
Psimouli, Maria
;
Kapareliotis, Ilias
- In:
International journal of entrepreneurship and small …
41
(
2020
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
Saved in:
45
People : the most important marketing asset of territories
Correira, Ricardo Fontes
;
Brito, Carlos Henrique …
- In:
Inventi impact: retailing & consumer services
(
2020
)
4
,
pp. 208-217
Persistent link: https://www.econbiz.de/10012416510
Saved in:
46
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
47
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
48
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
49
Nation branding as sustainability governance : a comparative case analysis
Frig, Meri
;
Sorsa, Ville-Pekka
- In:
Business & society
59
(
2020
)
6
,
pp. 1151-1180
Persistent link: https://www.econbiz.de/10012262859
Saved in:
50
China's reputation in the USA
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
14
(
2020
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
Saved in:
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