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~subject:"Place marketing"
~type_genre:"Article in journal"
~type_genre:"Gutachten"
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Search: subject_exact:"Standortmarketing"
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Place marketing
Standortpolitik
215
Standortmarketing
206
Location policy
205
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121
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121
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78
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78
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66
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place marketing
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4
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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Journal of business research : JBR
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Tourism management : research, policies, practice
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The journal of product & brand management
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The marketing review
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International review on public and non-profit marketing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of brand management : an international journal
5
Qualitative market research : an international journal
4
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Public management review
3
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of Indian culture and business management : IJICBM
2
International journal of business and globalisation : IJBG
2
International journal of hospitality management
2
Journal of destination marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
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Raumforschung und Raumordnung
2
Total quality management & business excellence
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism review
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Amfiteatru economic : an economic and business research periodical
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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ECONIS (ZBW)
206
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51
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206
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51
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
52
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
53
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
54
Nation branding as sustainability governance : a comparative case analysis
Frig, Meri
;
Sorsa, Ville-Pekka
- In:
Business & society
59
(
2020
)
6
,
pp. 1151-1180
Persistent link: https://www.econbiz.de/10012262859
Saved in:
55
China's reputation in the USA
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
14
(
2020
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
Saved in:
56
People : the most important marketing asset of territories
Correira, Ricardo Fontes
;
Brito, Carlos Henrique …
- In:
Inventi impact: retailing & consumer services
(
2020
)
4
,
pp. 208-217
Persistent link: https://www.econbiz.de/10012416510
Saved in:
57
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
58
The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella
;
Psimouli, Maria
;
Kapareliotis, Ilias
- In:
International journal of entrepreneurship and small …
41
(
2020
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
Saved in:
59
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
60
A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
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