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~subject:"Polen"
~subject:"Region"
~subject:"Tourism marketing"
~type:"article"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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Polen
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Tourism marketing
Place marketing
121
Standortmarketing
121
Brand management
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29
Tourismusmarketing
22
Deutschland
18
Germany
18
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Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Handbook on place branding and marketing
2
Progress in tourism marketing
2
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Interdisciplinary perspectives on business convergence, computing, and legality
1
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
1
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing places and spaces
1
Mediterranean protected areas in the era of overtourism : challenges and solutions
1
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
1
Strategische Produktentwicklung im Standortmanagement : Wettbewerbsvorteile für den Tourismus
1
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
1
Trends and Issues in Global Tourism 2008
1
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ECONIS (ZBW)
27
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Research, education and tourism as place marketing tools : the case of the Jonian Dolphin Conservation in Taranto, Italy
Iaffaldano, Nicolaia
;
Ferrari, Sonia
- In:
Mediterranean protected areas in the era of overtourism …
,
(pp. 281-294)
.
2021
Persistent link: https://www.econbiz.de/10012513215
Saved in:
3
Africa is not a country : rebranding and repositioning Africa as a continent
Mogaji, Emmanuel
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 237-259)
.
2021
Persistent link: https://www.econbiz.de/10012651452
Saved in:
4
The state of the art : from country-of-origin to strategies for economic development
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011685126
Saved in:
5
Programmic authenticity : culinary place branding in Greenland
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Handbook on place branding and marketing
,
(pp. 108-123)
.
2017
Persistent link: https://www.econbiz.de/10011685159
Saved in:
6
How do tourists turn space into place? : a conceptualisation for sustainable place marketing
Gnoth, Juergen
- In:
Marketing places and spaces
,
(pp. 315-326)
.
2015
Persistent link: https://www.econbiz.de/10011441211
Saved in:
7
Factors influencing tourists' motivational determinants for promotion of tourism destination : an empirical assessment on rural tourism with special reference from Kamarpukur, West...
Ray, Nilanjan
- In:
Interdisciplinary perspectives on business convergence, …
,
(pp. 26-35)
.
2013
Persistent link: https://www.econbiz.de/10009778454
Saved in:
8
Synergien zwischen Standortmarketing, Wirtschaftsförderung und Tourismusmarketing
Scherer, Roland
- In:
Lebensqualität und Standortattraktivität : Kultur, …
,
(pp. 275-290)
.
2010
Persistent link: https://www.econbiz.de/10003961744
Saved in:
9
Entwicklung von Attraktionspunkten und Angeboten : die Entstehung des Archäologischen Parks Carnuntum
Pacher, Matthias W.
- In:
Strategische Produktentwicklung im Standortmanagement : …
,
(pp. 143-152)
.
2009
Persistent link: https://www.econbiz.de/10003853494
Saved in:
10
Construction of a tool for destination branding : the case of Seven Sisters of India
Krishnan, Omkumar
;
Nafees, Lubna
- In:
Brand research : [an outcome of the second …
,
(pp. 94-112)
.
2009
Persistent link: https://www.econbiz.de/10009623340
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