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~subject:"Positive word-of-mouth"
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Search: subject:"positive word of mouth"
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Positive word-of-mouth
Viral marketing
49
Virales Marketing
49
Consumer behaviour
45
Konsumentenverhalten
45
Beziehungsmarketing
27
Relationship marketing
27
Customer satisfaction
22
Kundenzufriedenheit
22
Dienstleistungsqualität
16
Service quality
16
Brand management
14
Markenführung
14
positive word-of-mouth
13
Brand image
12
Markenimage
12
Positive word of mouth
11
Confidence
10
Vertrauen
10
positive word of mouth
10
Brand
7
Markenartikel
7
Brand loyalty
6
Social Web
6
Social web
6
Beschwerdemanagement
5
Complaint management
5
Trust
5
Arbeitsverhalten
4
Arbeitszufriedenheit
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Einzelhandel
4
Hospital
4
Job satisfaction
4
Krankenhaus
4
Markentreue
4
Positive Word of Mouth
4
Retail trade
4
Work behaviour
4
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10
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1
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Article
11
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11
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English
11
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Ahmad, Wasim
1
Akhtar, Muhammad Nadeem
1
Akhtar, Naeem
1
Buk, Tuba Bozaykut
1
Chan, Tommy K. H.
1
Chong, Alain Yee Loong
1
Griffis, Stanley E.
1
Harun, Ahasan
1
Hoppe, Daniel
1
Huang, Songshan
1
Hultman, Magnus
1
Jones, Angela L.
1
Kim, Sungkyung
1
Kim, Woo Gon
1
Lee, Zach W. Y.
1
Manoli, Argyro Elisavet
1
Miller, Jason
1
Park, Ji Eun
1
Prybutok, Gayle
1
Prybutok, Victor R.
1
Qu, Hua
1
Riaz, Muhammad
1
Rokonuzzaman, Md
1
Siddiqi, Umar Iqbal
1
Strandberg, Carola
1
Styvén, Maria
1
Thadani, Dimple R.
1
Turan, Aygül
1
Voorhees, Clay M.
1
Wang, Edward Shih-Tse
1
Wang, Xuequn
1
Weng, Yu-Jou
1
Whipple, Judith M.
1
Yoon, Sungjoon
1
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of physical distribution and logistics management
1
International journal of quality and service sciences
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Tourism management perspectives : TMP
1
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1
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
2
Influence of social media influencer authenticity on their followers' perceptions of credibility and their
positive
word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
3
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and
positive
word-of-mouth
: mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
4
The effect of perceptions of justice in returns on satisfaction and attitudes toward the retailer
Jones, Angela L.
;
Miller, Jason
;
Whipple, Judith M.
; …
- In:
International journal of physical distribution and …
54
(
2024
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014466376
Saved in:
5
Argument-based versus emotion-based videos during the early stages of recruitment : effects on perceived employer brand image, application intentions, and
positive
word-of-mouth
Hoppe, Daniel
- In:
Corporate reputation review
24
(
2021
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012433558
Saved in:
6
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
7
Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
Saved in:
8
Mechanisms of consumers' trust development in reviewers' supplementary reviews : a reviewer-reader similarity perspective
Akhtar, Naeem
;
Kim, Woo Gon
;
Ahmad, Wasim
;
Akhtar, …
- In:
Tourism management perspectives : TMP
31
(
2019
),
pp. 95-108
Persistent link: https://www.econbiz.de/10012112985
Saved in:
9
How to influence consumer mindset : a perspective from service recovery
Harun, Ahasan
;
Rokonuzzaman, Md
;
Prybutok, Gayle
; …
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 65-77
Persistent link: https://www.econbiz.de/10011826039
Saved in:
10
Tests of in-store experience and socially embedded measures as predictors of retail store loyalty
Yoon, Sungjoon
;
Park, Ji Eun
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 111-119
Persistent link: https://www.econbiz.de/10011929907
Saved in:
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