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~subject:"Pricing strategy"
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Search: person:"González-Benito, Óscar"
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Pricing strategy
Consumer behaviour
17
Konsumentenverhalten
17
Store brand
12
Einzelhandel
10
Handelsmarke
10
Retail trade
10
Spain
9
Spanien
9
Brand management
6
Firm performance
6
Markenführung
6
Unternehmenserfolg
6
Beziehungsmarketing
5
Brand
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Environmental management
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Markenartikel
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Marketing management
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Marketingmanagement
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Preismanagement
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Relationship marketing
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Umweltmanagement
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Brand image
3
Brand loyalty
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Dienstleistungsqualität
3
E-commerce
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Einzelhandelspreis
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Hotel industry
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Hotellerie
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KMU
3
Markenimage
3
Need for touch
3
Retail price
3
SME
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Sales promotion
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Service quality
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Theorie
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Theory
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González-Benito, Óscar
4
Martos-Partal, Mercedes
2
Muñoz-Gallego, Pablo A.
2
Nieto-García, Marta
2
Fustinoni-Venturini, Mariana
1
Gonzalez-Benito, Óscar
1
Martínez-Ruiz, María Pilar
1
Mollá Descals, Alejandro
1
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Decision support systems : DSS ; the international journal
1
International journal of hospitality management
1
Journal of business economics and management
1
Psychology & marketing
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
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1
The more the merrier? : understanding how travel frequency shapes willingness to pay
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
The Cornell hospitality quarterly
61
(
2020
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10012307846
Saved in:
2
Tourists' willingness to pay for an accommodatio : the effect of eWOM and internal reference price
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
International journal of hospitality management
62
(
2017
),
pp. 67-77
Persistent link: https://www.econbiz.de/10011702650
Saved in:
3
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
4
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
5
Retail pricing decisions and product category competitive structure
González-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
Saved in:
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