Cakici, A. Celil; Tekeli, Sena - In: European journal of management and business economics : … 31 (2022) 1, pp. 57-76
scope of supermarkets. Besides, the study aims to examine the impact of consumers' price sensitivity on their price … perception level and emotions and the impact of consumers' price level perception and emotions toward supermarkets on their … supermarkets between their price sensitivity and purchase intention. Design/methodology/approach - The quota sampling method was …