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~subject:"Product design"
~subject:"Store design"
~subject:"Wahrnehmung"
~subject:"Werbung"
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Search: subject_exact:"Werbemusik"
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Product design
Store design
Wahrnehmung
Werbung
Advertising music
118
Werbemusik
118
Brand management
45
Markenführung
45
Consumer behaviour
36
Konsumentenverhalten
36
Werbewirkung
34
Advertising effects
33
Musik
20
Music
19
Brand image
16
Markenimage
16
Music industry
15
Musikwirtschaft
15
Advertising
14
Akustische Markenführung
12
Deutschland
12
Germany
12
Emotion
8
Brand
7
Einzelhandel
7
Markenartikel
7
Europa
6
Europe
6
Hörfunkwerbung
6
Internet marketing
6
Online-Marketing
6
Perception
6
Radio advertising
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Television advertising
5
USA
5
United States
5
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14
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2
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Article
22
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5
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15
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15
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7
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7
Conference paper
3
Hochschulschrift
3
Konferenzbeitrag
3
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2
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2
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2
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English
19
German
8
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Abolhasani, Morteza
2
Anand, Sandip
2
Raja, Md Washim
2
Salzmann, Ralph
2
Allan, David
1
Anglada-Tort, Manuel
1
Areni, Charles Scott
1
Baker, David John
1
Bonnin, Gaël
1
Bui, M̃y
1
Cho, Yoon-Na
1
Choi, Beomjoon
1
Egermann, Hauke
1
Golrokhi, Zahra
1
Goudey, Alain
1
Götz, Stephanie
1
Hang, Haiming
1
Haws, Kelly L.
1
Heller, Milo
1
Herrmann, Andreas
1
Herzog, Martin
1
Hong, You Jeong
1
Huh, Jisu
1
Kaltenhäuser, Yasmin
1
Kastner, Sonja
1
Kemp, Elyria
1
Kim, Eunah
1
Kintzer, Alex
1
Knoferle, Klemens M.
1
Knöferle, Klemens Michael
1
Kumar, Ibha
1
Labrecque, Lauren I.
1
Landwehr, Jan Rüdiger
1
Larrea, Olatz
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
Melzner, Johann
1
Miller, Rohan
1
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Institution
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Verlag Dr. Kovač
1
Published in...
All
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Designing and communicating experience
2
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Innovation in advertising and branding communication
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Schriftenreihe Schriften zur Kulturwissenschaft
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product & brand management
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
Werbung für alle Sinne : multimodale Kommunikationsstrategien
1
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ECONIS (ZBW)
27
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date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
4
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
5
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
6
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
7
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
8
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
9
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
10
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
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