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~subject:"Psychology of advertising"
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Search: subject:"Kultursponsoring"
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Psychology of advertising
Sponsoring
1,756
Sponsorship
1,630
Sportmarketing
428
Sports marketing
428
Deutschland
391
Germany
360
Sport
339
Sports
320
Consumer behaviour
290
Konsumentenverhalten
290
Professional sports
222
Profisport
222
Sportveranstaltung
220
Sport event
218
Werbewirkung
205
Advertising effects
204
Fußball
201
Football
198
Brand management
181
Markenführung
181
Brand image
160
Markenimage
160
Marketingmanagement
154
Marketing management
152
Öffentlichkeitsarbeit
130
Public relations
124
USA
112
Corporate Social Responsibility
110
United States
106
Corporate social responsibility
105
sponsorship
105
Kultursponsoring
96
Werbung
96
Online-Marketing
89
Advertising
88
Internet marketing
88
Marketing
83
Theorie
80
Theory
80
Sportorganisation
76
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English
10
German
7
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Alexandris, Kostas
2
Glogger, Anton
2
Tsiotsou, Rodoula H.
2
Beasley, Fred
1
Boerman, Sophie C.
1
Bosselmann, Elke
1
Carrillat, François A.
1
Chang, Yonghwan
1
Cornwell, T. Bettina
1
Dardis, Frank E.
1
DeGaris, Larry
1
Gill, Matthew
1
Gilson, Richard L.
1
Hermanns, Arnold
1
Kim, Hyuksoo
1
Kinney, Lance
1
Levin, Aron M.
1
McDaniel, Stephen R.
1
Neijens, Peter C.
1
Nufer, Gerd
1
Reijmersdal, Eva A. van
1
Sabiel, Maike
1
Walliser, Björn
1
Youn, Seounmi
1
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International journal of sports marketing & sponsorship
3
Europäische Hochschulschriften / 5
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of promotion management : JPM
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Psychology & marketing
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
Schriftenreihe des Fachbereichs Wirtschaft der Hochschule Bremen
1
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ECONIS (ZBW)
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1
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
Saved in:
2
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
3
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
4
Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
5
Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
Saved in:
6
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
Saved in:
7
Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
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8
NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.
;
Beasley, Fred
;
Gilson, Richard L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003731343
Saved in:
9
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
10
Vergleichende empirische Untersuchung zur Qualität von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaften 2006 und 1998
Nufer, Gerd
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 231-240)
.
2007
Persistent link: https://www.econbiz.de/10003735269
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