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~subject:"Relationship marketing"
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Relationship marketing
Brand management
24
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24
Beziehungsmarketing
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Brand image
10
Markenimage
10
Consumer behaviour
8
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8
Brand architecture
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Co-creation
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Corporate Social Responsibility
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Markenartikel
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Business ethics
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Emotion
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Unternehmensethik
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Common method variance
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Customer perceived ethicality
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Generalizability theory
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Iglesias, Oriol
11
Markovic, Stefan
5
Singh, Jatinder Jit
5
Sierra, Vicenta
3
Ind, Nicholas
2
Bagherzadeh, Mehdi
1
Batista-Foguet, Joan M.
1
Batista-Foguet, Joan Manel
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Montaña, Jordi
1
Rialp Criado, Josep
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Saleem, Fathima Zahara
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Sauquet, Alfons
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Schultz, Majken
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Singh, Jatinder J.
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Journal of business ethics : JOBE
4
The journal of brand management : an international journal
2
California management review
1
European journal of marketing : EJM
1
Journal of business ethics : JBE
1
Journal of business research : JBR
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Marketing intelligence & planning
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ECONIS (ZBW)
11
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1
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11
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1
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
2
Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty
Iglesias, Oriol
;
Markovic, Stefan
;
Bagherzadeh, Mehdi
; …
- In:
Journal of business ethics : JBE
163
(
2020
)
1
,
pp. 151-166
Persistent link: https://www.econbiz.de/10012295404
Saved in:
3
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
4
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
5
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
6
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
7
How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices
Iglesias, Oriol
;
Saleem, Fathima Zahara
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 216-234
Persistent link: https://www.econbiz.de/10011326044
Saved in:
8
Building brands together : emergence and outcomes of co-creation
Ind, Nicholas
;
Iglesias, Oriol
;
Schultz, Majken
- In:
California management review
55
(
2012/13
)
3
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009771569
Saved in:
9
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
Saved in:
10
The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
Saved in:
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