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~subject:"Relationship marketing"
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Search: subject:"TYPOLOGY"
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Relationship marketing
typology
231
Typology
215
Innovation
57
Consumer behaviour
51
Konsumentenverhalten
51
Klassifikation
45
Classification
44
Entrepreneurship
37
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36
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36
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34
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34
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33
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27
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27
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cluster analysis
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19
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Akbari, Mahsa
1
Akter, Shahriar
1
Amorim, Marlene
1
Bernacchi, Michael
1
Brown, Stephen
1
Chakraborty, Subhajit
1
Chen, Houn-Gee
1
Clark, Moira K.
1
Colm, Laura
1
Conduit, Jodie
1
Hendricks, Jennifer
1
Hollebeek, Linda D.
1
Kaynak, Hale
1
Kesavan, Ram
1
Kingshott, Russel P. J.
1
Lages, Cristiana Raquel
1
Leroi-Werelds, Sara
1
Mascarenhas, Oswald
1
Matanda, Margaret Jekanyika
1
Mavondo, Felix T.
1
Menezes, João Carlos Rosmaninho
1
Motamarri, Sradhi
1
Ng, Sylvia C.
1
Nguyen Bac Nguyen
1
Ordanini, Andrea
1
Panda, Swati
1
Panitz, Eric
1
Parasuraman, A.
1
Park, Sangwon
1
Paswan, Audhesh K.
1
Plewa, Carolin
1
Rosemann, Michael
1
Rötzmeier-Keuper, Julia
1
Schmitz, Gertrud
1
Sebald, Anna Kathrin
1
Sharma, Piyush
1
Sima, Herbert
1
Stangl, Brigitte
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of service management
2
Journal of service research : JSR
2
Business horizons
1
Business process management journal
1
International journal of business excellence
1
International journal of services and standards
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Service business
1
Services marketing quarterly
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
19
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1
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
2
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
3
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
4
Does big data analytics influence frontline employees in services marketing?
Motamarri, Sradhi
;
Akter, Shahriar
;
Yanamandram, Venkat
- In:
Business process management journal
23
(
2017
)
3
,
pp. 623-644
Persistent link: https://www.econbiz.de/10011744797
Saved in:
5
Augmented reality experiences and sensation seeking
Park, Sangwon
;
Stangl, Brigitte
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012152108
Saved in:
6
Friend or foe? : customer engagement's value-based effects on fellow customers and the firm
Clark, Moira K.
;
Lages, Cristiana Raquel
;
Hollebeek, …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 549-556
Persistent link: https://www.econbiz.de/10012417376
Saved in:
7
B-to-B relationships : a resource, knowledge, and capability (RKC) perspective
Paswan, Audhesh K.
;
Panda, Swati
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 92-99
Persistent link: https://www.econbiz.de/10012421682
Saved in:
8
The impact of psychological contract breaches within east-west buyer-supplier relationships
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Sima, Herbert
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 220-231
Persistent link: https://www.econbiz.de/10012290048
Saved in:
9
Triadic relationships in the context of services for animal companions
Rötzmeier-Keuper, Julia
;
Hendricks, Jennifer
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 295-303
Persistent link: https://www.econbiz.de/10011815549
Saved in:
10
Developing a
typology
of customer misbehaviours : (case study: hotel industry, Iran five stars' hotels, Homa, Parsian Azadi, Esteghlal, Evin)
Akbari, Mahsa
- In:
International journal of business excellence
16
(
2018
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011958715
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